Digital Marketing Manager

We are seeking an experienced Manager of Digital Marketing to lead the development and execution of comprehensive marketing strategies. This role involves understanding the customer journey in depth, identifying key touchpoints and pain points, and mapping the search journey to optimize engagement. The ideal candidate will analyze competitive landscapes thoroughly, from product offerings to digital performance metrics, and build a robust insight bank to validate strategies with customers. This position requires strategic planning across the entire customer funnel and hands-on management of digital campaigns spanning SEO/SEM, email marketing, social media, events, and paid advertising platforms like AdWords.

Key Responsibilities

- Identify and map the customer journey, including touchpoints, pain points, and search behaviors.
- Conduct detailed competitive analysis covering product features and digital marketing metrics.
- Develop and maintain a comprehensive insight repository to test and refine marketing approaches with customers.
- Create and implement annual strategic plans that address all stages of the customer funnel from awareness to conversion.
- Plan and execute digital marketing campaigns across multiple channels such as websites, SEO/SEM, email, social media, events, and paid advertising.
- Develop and manage a content calendar that includes blogs, white papers, case studies, landing pages, and social media posts.
- Engage with affiliates and potential partners to explore and establish collaborative opportunities.
- Utilize strong analytical skills to evaluate marketing performance and present insightful reports to stakeholders.
- Collaborate closely with sales and product teams to create marketing collateral that supports conversion efforts throughout the funnel.
- Coordinate with designers, developers, and SEO specialists to ensure timely development of marketing assets.

Required Qualifications

- 8 to 12 years of experience in digital marketing with a proven track record of managing end-to-end campaigns.
- Strong analytical skills with the ability to interpret data and generate actionable insights.
- Excellent communication skills, both written and verbal, with the ability to create compelling presentations and content.
- Deep understanding of various digital marketing channels, including SEO, SEM, blogging, social media, and email marketing.
- Proficiency in online marketing tools and adherence to industry best practices.
- Demonstrated ownership mentality, collaborative approach, willingness to experiment, and a strong drive to deliver results.
- A customer-centric mindset, recognizing the customer as the most important stakeholder in all marketing activities.

This role offers the opportunity to lead impactful digital marketing initiatives in a dynamic environment, working closely with cross-functional teams to drive growth and customer engagement. The successful candidate will be a strategic thinker and hands-on executor who thrives in a collaborative culture and is passionate about leveraging digital channels to achieve business objectives.