Digital Marketing Manager

We are looking for a seasoned Digital Marketing Manager to spearhead our online marketing initiatives and contribute to measurable business growth. This role involves developing, executing, and refining digital marketing strategies across various platforms while leading a dedicated team. The successful candidate will ensure a strong and consistent brand presence in the digital landscape, driving engagement and optimizing campaign performance.

Key Responsibilities

- Develop and execute comprehensive digital marketing strategies across platforms such as Google, Facebook, Instagram, LinkedIn, and YouTube.
- Lead and manage a digital marketing team comprising content creators, designers, and advertising specialists.
- Oversee and optimize paid advertising campaigns including Google Ads and Meta Ads to maximize return on investment.
- Manage SEO and SEM strategies to enhance organic search visibility and improve website performance.
- Analyze digital analytics tools like Google Analytics and Search Console to measure campaign effectiveness and generate performance reports.
- Direct content strategy for blogs, social media channels, email marketing, and website updates.
- Collaborate closely with sales, product, and design teams to develop integrated marketing campaigns.
- Manage the company’s online reputation, brand messaging, and customer engagement initiatives.
- Monitor digital marketing trends, competitor activities, and emerging technologies to ensure continuous improvement.
- Plan and manage the digital marketing budget efficiently.

Required Qualifications

- Proven experience as a Digital Marketing Manager or in a similar senior role.
- Strong knowledge of digital marketing channels, strategies, analytics, and tools.
- Hands-on experience with Google Ads, Meta Ads, SEO/SEM tools, and social media management platforms.
- Excellent leadership, communication, and project management skills.
- Ability to interpret data and make informed, data-driven decisions.
- Strong creative thinking and problem-solving abilities.
- Bachelor’s degree in Marketing, Digital Media, Communications, or a related field.
- Master’s degree is required.
- Minimum of 5 years’ experience in Digital Marketing, preferably with exposure to the real estate sector.
- Ability to reliably commute to or relocate to Malir Cantt before starting work.
- This is a full-time, in-person position.

Preferred Qualifications and Benefits

- Experience with marketing automation platforms such as HubSpot, Zoho, or Mailchimp.
- Familiarity with website CMS platforms like WordPress or Shopify.
- Basic knowledge of design or video editing tools to support content collaboration.
- Experience in B2B or e-commerce marketing is a plus.

Additional Information

- Job Type: Full-time
- Salary: Starting from Rs150,000 per month
- Work Location: On-site at Malir Cantt

This role offers an exciting opportunity to lead digital marketing efforts in a dynamic environment, working closely with cross-functional teams to drive brand growth and customer engagement. If you have a strategic mindset and a passion for digital marketing, we encourage you to apply.