Digital Marketing Manager

Badar Expo Solutions is seeking a strategic, creative, and highly analytical Digital Marketing Manager to lead the company’s social media presence, content strategy, and paid performance campaigns across multiple brands. The ideal candidate will drive brand awareness, generate qualified leads, support customer acquisition, and deliver measurable ROI through integrated digital marketing efforts. This role is based onsite in Karachi and requires a proactive individual capable of managing diverse digital channels and collaborating with cross-functional teams to achieve business goals.

Key Responsibilities:
Strategy: Develop and implement comprehensive digital marketing strategies across social media and paid advertising platforms, ensuring alignment with overall business, sales, and revenue objectives.

Social Platforms: Oversee and grow the company’s presence on Facebook, Instagram, LinkedIn, YouTube, TikTok, and other relevant channels.

Content Planning: Manage monthly content calendars for multiple brands, campaigns, and events, creating engaging creative concepts and compelling storytelling.

Production: Coordinate with designers, video editors, and brand teams to produce timely posts, reels, videos, stories, carousels, and blogs.

Community Management: Handle daily publishing activities, respond to comments and messages, and actively engage with the audience to build community loyalty.

Paid Campaigns: Plan, launch, and optimize paid campaigns on Meta Ads, Google Ads, YouTube Ads, LinkedIn Ads, and other platforms to drive qualified leads, inquiries, and conversions.

Budget & ROI: Manage media budgets effectively while monitoring key performance indicators such as CPL, CPA, CPC, CTR, CPM, CVR, ROAS, and CAC.

Funnels & Testing: Design and execute lead-generation, remarketing, and retargeting funnels; conduct A/B testing on audiences, creatives, copy, and landing pages to maximize campaign performance.

Growth Initiatives: Enhance brand awareness, reach, engagement, and follower growth; support product launches, events, and promotions; align organic and paid marketing efforts; and assist SEO, website, and email marketing initiatives.

Tracking & Analytics: Implement conversion tracking and pixels; utilize tools such as Google Analytics, Ads Manager, and Search Console to monitor and analyze campaign effectiveness.

Reporting & Research: Prepare weekly and monthly performance dashboards with actionable insights and recommendations; conduct competitor, audience, keyword, and trend research.

Collaboration: Work closely with Creative, Content, Brand, and Sales teams to develop high-converting marketing assets and improve lead quality.

Vendor Management: Oversee relationships with creative, content, influencer, media, performance, and digital agencies to ensure quality and timely delivery.

Required Qualifications:
Education: Bachelor’s degree in Marketing, Business Administration, Communications, Digital Marketing, or a related field.

Experience: 4 to 6 years of hands-on experience in digital marketing, with proven expertise in social media management and paid performance marketing. Experience managing multiple brands and content calendars is essential, along with a demonstrated ability to generate qualified leads and measurable ROI.

Platform Knowledge: Proficient in managing Facebook, Instagram, LinkedIn, YouTube, TikTok, and other relevant social media platforms.

Technical Skills: Strong command of Meta Ads and Google Ads platforms; experienced in Google Analytics, conversion tracking, pixel implementation, remarketing, and attribution models.

Optimization: Skilled in A/B testing, landing page optimization, conversion rate improvement, and audience segmentation.

Core Skills: Excellent content strategy development, creative thinking, analytical mindset, budget management, reporting, communication, presentation, and project management abilities. Capable of handling multiple brands and campaigns in a fast-paced environment.

This role offers an exciting opportunity to lead digital marketing efforts for a dynamic company with multiple brands, working collaboratively to drive growth and maximize marketing impact.