Digital Marketing Manager

Badar Expo Solutions is seeking a strategic, creative, and highly analytical Digital Marketing Manager to lead and enhance its social media presence, content strategy, and paid performance campaigns. This role focuses on driving brand awareness, generating qualified leads, acquiring customers, and delivering measurable ROI across multiple brands. The ideal candidate will be responsible for developing integrated digital marketing strategies aligned with business objectives, managing diverse social platforms, and optimizing paid campaigns to maximize impact.

Key Responsibilities:
Strategy: Develop and implement comprehensive digital marketing strategies across social media and paid channels that support business, sales, and revenue goals.
Social Platforms: Manage and grow presence on Facebook, Instagram, LinkedIn, YouTube, TikTok, and other relevant platforms.
Content Planning: Own and maintain monthly content calendars for multiple brands, campaigns, and events, while crafting creative concepts and compelling storytelling.
Production: Coordinate with designers, video editors, and brand teams to ensure timely delivery of posts, reels, videos, stories, carousels, and blogs.
Community Management: Oversee daily publishing activities, respond to comments and messages, and engage with the audience to build community.
Paid Campaigns: Plan, launch, and optimize paid campaigns on Meta Ads, Google Ads, YouTube Ads, LinkedIn Ads, and other platforms to drive qualified leads, inquiries, and conversions.
Budget & ROI: Manage media budgets and monitor key performance indicators such as CPL, CPA, CPC, CTR, CPM, CVR, ROAS, and CAC to ensure efficient spend and return.
Funnels & Testing: Build lead-generation, remarketing, and retargeting funnels; conduct A/B testing on audiences, creatives, copy, and landing pages to improve campaign performance.
Growth Initiatives: Increase brand awareness, reach, engagement, and followers; support product launches, events, and promotions; align organic and paid marketing efforts; and assist SEO, website, and email marketing initiatives.
Tracking & Analytics: Implement conversion tracking and pixels; utilize Google Analytics, Ads Manager, and Search Console for data-driven decision-making.
Reporting & Research: Prepare weekly and monthly performance dashboards with actionable insights and recommendations; conduct competitor, audience, keyword, and trend research.
Collaboration: Work closely with Creative, Content, Brand, and Sales teams to produce high-converting marketing assets and improve lead quality.
Vendor Management: Oversee relationships with creative, content, influencer, media, performance, and digital agencies to ensure alignment and quality output.

Required Qualifications:
Education: Bachelor’s degree in Marketing, Business Administration, Communications, Digital Marketing, or a related field.
Experience: 4 to 6 years of hands-on experience in digital marketing, including social media management and paid performance marketing. Proven ability to manage multiple brands and content calendars with a strong track record of generating qualified leads and measurable ROI.
Platform Knowledge: Proficient in managing Facebook, Instagram, LinkedIn, YouTube, TikTok, and other social media platforms.
Technical Skills: Expertise in Meta Ads and Google Ads platforms; experience with Google Analytics, conversion tracking, pixel implementation, remarketing, and attribution models.
Optimization: Skilled in A/B testing, landing page optimization, conversion rate optimization, and audience segmentation.
Core Skills: Strong content strategy, creative thinking, analytical and data-driven mindset, budget management, reporting, communication, presentation, and project management skills. Ability to handle multiple brands and campaigns in a fast-paced environment.

This role offers the opportunity to lead digital marketing efforts for a dynamic company, working collaboratively with cross-functional teams to drive impactful results. Candidates with a passion for digital innovation and measurable growth are encouraged to apply.