Digital Marketing Manager

Datum Labs is a data engineering and AI consultancy with a global footprint, serving clients across the US, Germany, Sweden, and the Middle East. We are seeking a Digital Marketing Manager to take full ownership of our digital presence, managing everything from paid campaigns and SEO to content strategy and performance reporting. This role will cover our diverse service lines and product portfolio, driving growth and brand visibility in a competitive AI-first market.

Key Responsibilities

- Own and lead the global marketing and growth strategy, including go-to-market (GTM) plans for AI consulting, custom software development, AI workflow automation, cloud, and enterprise solutions.
- Develop marketing strategies that translate complex technical services into clear business value propositions.
- Lead product marketing efforts such as messaging, positioning, pricing support, competitive analysis, and new solution launches.
- Drive thought leadership initiatives, executive branding, PR, industry awards, employer branding, and partnership marketing.
- Build and mentor a high-performing marketing team, collaborating closely with Sales, Engineering, HR, Customer Success, and Leadership.
- Establish data-driven marketing operations, including reporting, attribution, and performance measurement.
- Manage end-to-end digital marketing strategy, planning, execution, and reporting across paid, organic, and social channels.
- Plan, launch, and optimize paid campaigns on platforms like Google Ads, Meta Ads, and LinkedIn Ads targeting B2B and technology audiences.
- Drive demand generation through SEO, GEO, content marketing, account-based marketing (ABM), email marketing, and marketing automation.
- Define KPIs aligned with marketing goals and provide actionable insights through regular reporting.
- Develop and execute SEO strategies, including technical audits, keyword research, and on-page optimization to boost organic visibility and lead generation.
- Own content planning and creation across the website, blog, LinkedIn, and other social channels, ensuring alignment with brand and audience needs.
- Create conversion-focused websites, landing pages, and digital experiences to increase qualified pipeline.
- Implement and maintain conversion tracking tools such as GA4, Google Tag Manager, LinkedIn Insight Tag, and ensure UTM discipline.
- Monitor funnel performance from click to lead to opportunity, identifying and addressing drop-off points.
- Conduct structured A/B testing on ads, landing pages, and offers to improve conversion rates, working alongside design and development teams.
- Collaborate cross-functionally with Sales, Design, Content, and Leadership to align marketing campaigns with business objectives.
- Provide clear creative briefs and write compelling ad copy tailored for a technical B2B audience.
- Mentor junior marketing team members on analytics, SEO, and content best practices.
- Utilize AI-powered marketing tools and prompt engineering to enhance research, content creation, and operational efficiency.

Required Qualifications

- Bachelor’s or Master’s degree.
- 6–8 years of digital marketing experience, preferably in B2B, technology, SaaS, or consultancy sectors.
- Hands-on expertise with Google Ads and Meta Ads; experience with LinkedIn Ads.
- Strong SEO knowledge, including GA4, Google Search Console, SEMrush/Ahrefs, technical SEO, and on-page optimization.
- Proficiency in conversion tracking, pixel/API-based measurement, and UTM management.
- Excellent analytical skills with the ability to build funnel views and distinguish real trends from normal variance.
- Strong written and verbal communication skills, capable of explaining performance insights to both technical and non-technical stakeholders.
- Experience managing marketing budgets with a focus on efficiency and measurable outcomes.

Preferred Qualifications

- Experience marketing to US, European, or Middle Eastern markets.
- Background in data/AI/software consultancy or B2B SaaS companies.
- Familiarity with HubSpot or similar CRM systems, including lead-source attribution.
- Certifications such as Google Ads, GA4, or Meta Blueprint.

This role offers the opportunity to lead marketing efforts at a cutting-edge AI consultancy with a global reach, working alongside executive leadership to shape scalable growth strategies and expand market presence.