Digital Marketing Manager

DBS Solutions is seeking an experienced Marketing Manager to lead its marketing efforts from the company’s Johar Town Lahore office. This full-time role involves driving brand awareness, generating leads, and supporting revenue growth through strategic planning and execution of marketing campaigns across both digital and offline channels. The successful candidate will manage the marketing team and budget, ensuring all activities align with broader business objectives.

Key Responsibilities
- Develop and implement the annual marketing strategy and plan in line with company goals and revenue targets.
- Lead integrated marketing campaigns across digital platforms, social media, email, content, events, and offline channels.
- Maintain brand identity, tone of voice, and messaging consistency across all customer touchpoints.
- Oversee performance marketing efforts including Google Ads, Meta platforms, SEO, and content marketing to generate high-quality leads cost-effectively.
- Manage the marketing budget, monitor expenditures, and optimize return on investment.
- Collaborate closely with the Sales team to define lead quality, improve conversion rates, and ensure seamless lead handover.
- Coordinate with Product, Design, and Customer Success teams on product launches, promotions, and customer communications.
- Lead, mentor, and set performance goals for the marketing team, which includes designers, content writers, and marketing executives.
- Manage relationships with agencies, freelancers, and vendors, ensuring timely delivery and quality control.
- Conduct market, customer, and competitor research to identify opportunities and inform marketing strategies.
- Track key performance indicators such as website traffic, lead generation, customer acquisition cost, conversion rates, retention, and campaign ROI, providing clear reports to leadership.
- Experiment with new marketing channels, formats, and ideas through structured testing.

Required Qualifications
- Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
- 5 to 7 years of marketing experience, including at least 2 years in a managerial or team leadership role.
- Proven success in planning and executing campaigns that deliver measurable results.
- Strong expertise in digital marketing, including paid advertising, SEO, email marketing, social media, and marketing automation.
- Hands-on experience with analytics and CRM tools such as Google Analytics, HubSpot, or Meta Business Suite.
- Excellent communication, writing, and presentation skills.
- Strong project management and budget oversight abilities.

Preferred Qualifications
- MBA or professional certifications from Google, HubSpot, Meta, or similar platforms.
- Experience working in e-commerce and direct-to-consumer (D2C) environments.
- Familiarity with the USA market.
- Background in influencer marketing, public relations, or community building.
- Knowledge of AI tools for content creation, analytics, and campaign optimization.

Key Competencies
The ideal candidate will demonstrate strategic thinking by linking marketing activities directly to business outcomes. Creativity is essential for generating fresh ideas and compelling messaging. A data-driven mindset is necessary to make informed decisions and validate assumptions through testing. Strong leadership skills are required to motivate and develop the marketing team while providing clear direction. Collaboration skills are important for building effective partnerships with Sales, Product, and Finance teams. Finally, accountability is critical, with ownership of targets and results expected.

Candidates interested in this opportunity should prepare a CV along with a brief summary of a marketing campaign they have led, outlining the goals, budget, and outcomes. This information will be requested during the application process.