Posted 6 days ago 28 views
ICON Global (Pvt.) Ltd., located in DHA Phase II Extension, Karachi, is seeking a motivated and skilled Digital Marketing Officer to join their team on a full-time, onsite basis. This role operates during the evening shift from 5:00 PM to 2:00 AM, Monday through Friday. The ideal candidate will have at least one year of hands-on experience in digital marketing, with a strong focus on organic marketing strategies. This position involves enhancing the company’s online presence, driving lead generation, and supporting marketing efforts primarily targeting the US market. The candidate should possess practical knowledge of SEO, website optimization, and a basic understanding of paid marketing campaigns.
Key Responsibilities:
- Develop and implement organic marketing strategies to boost online visibility and brand growth.
- Optimize website content, product pages, and blogs following SEO best practices.
- Conduct keyword research, competitor analysis, and market research to inform marketing tactics.
- Plan and execute email marketing campaigns aimed at B2B audiences.
- Assist in managing and optimizing Google Ads and other paid advertising campaigns.
- Monitor website and campaign performance using tools such as Google Analytics and Google Search Console.
- Collaborate closely with designers, content writers, and web developers to support marketing initiatives.
- Support lead generation and business development activities focused on the US market.
- Prepare regular performance reports and identify areas for improvement.
Required Qualifications:
- Bachelor’s degree in Marketing, Business, or a related discipline.
- Minimum of one year of practical experience in digital marketing, especially organic marketing.
- Strong understanding of SEO techniques, website optimization, and organic growth strategies.
- Familiarity with paid marketing platforms, particularly Google Ads.
- Proficiency in using Google Analytics, Google Search Console, and email marketing tools.
- Excellent analytical, research, and problem-solving skills.
- Strong command of written English, attention to detail, and eagerness to learn.
- Ability to work collaboratively within a team and meet deadlines consistently.
- Willingness and ability to work during US time zone hours (5:00 PM to 2:00 AM).
Preferred Qualifications and Benefits:
- Graduates from reputed universities such as Iqra University and SZABIST are preferred.
- Experience in B2B marketing or working with the US market is considered an advantage.
- The company offers a comprehensive benefits package including medical insurance, paid leaves, leave encashment, provident fund, and an annual bonus.
- Opportunities for career growth and professional development are also provided.
This position requires the candidate to work onsite at the company’s Karachi office, contributing directly to the team’s success in a dynamic and fast-paced environment.
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