Digital Marketing & Social Media Specialist

Friends Club Pakistan Welfare Foundation

Lahore , Pakistan

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Posted 7 hours ago 1 views Report Job

House of Leads, a Lahore-based digital marketing and business growth company, specializes in lead generation, web solutions, social media management, creative services, and practical digital strategies. We are looking for a dedicated Digital Marketing & Social Media Specialist to enhance our online presence by managing social media platforms, executing paid advertising campaigns, planning content, engaging audiences, and driving brand growth.

Key Responsibilities:
- Manage social media platforms including Facebook, Instagram, TikTok, YouTube, Pinterest, and others relevant to the brand.
- Create, schedule, and publish engaging and timely social media content.
- Oversee campaigns using Meta Business Suite and Meta Ads Manager.
- Develop strategies to grow social media audiences and boost engagement.
- Write compelling captions, hashtags, promotional content, and marketing copy.
- Monitor and optimize both paid and organic campaign performance to maximize ROI.
- Conduct keyword research and perform basic SEO activities to support content visibility.
- Track analytics related to engagement, conversions, and overall campaign results.
- Prepare regular performance reports to inform strategy adjustments.
- Collaborate closely with creative and website teams to ensure smooth campaign execution.

Required Qualifications:
- Proven practical experience in social media management and digital marketing.
- Hands-on expertise with Meta Business Suite and Ads Manager platforms.
- Strong understanding of major social media platforms such as Facebook, Instagram, TikTok, and YouTube.
- Knowledge of paid advertising techniques, audience targeting, campaign objectives, and budget management.
- Excellent content writing skills, including caption writing and marketing communication.
- Ability to analyze metrics such as reach, engagement, traffic, conversions, and lead generation.
- Basic knowledge of SEO principles and keyword research methodologies.
- Familiarity with design tools like Canva or similar content creation software.
- Strong organizational skills, creativity, attention to detail, and ability to meet deadlines consistently.

This is a full-time, on-site position based in Lahore, with working hours from 6:00 PM to 5:00 AM Pakistan Time. The role demands a proactive individual who can thrive in a dynamic environment and contribute to the company’s digital marketing success.