Digital Marketing & Social Media Specialist

Friends Club Pakistan Welfare Foundation

Lahore , Pakistan

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House of Leads, a Lahore-based digital marketing and business growth company, specializes in lead generation, web solutions, social media management, creative services, and practical digital strategies. We are currently looking for a Digital Marketing & Social Media Specialist to enhance our online presence by managing social media platforms, executing paid advertising campaigns, planning content, engaging with audiences, and driving overall brand growth.

Key Responsibilities:
- Manage social media platforms including Facebook, Instagram, TikTok, YouTube, Pinterest, and others relevant to the business.
- Create, schedule, and publish engaging and creative social media content regularly.
- Oversee campaigns using Meta Business Suite and Meta Ads Manager, ensuring effective execution.
- Develop strategies aimed at social media growth and increased audience engagement.
- Write compelling captions, hashtags, promotional content, and marketing copy tailored to each platform.
- Monitor and optimize both paid and organic campaign performance to maximize ROI.
- Conduct keyword research and perform basic SEO activities to support content visibility.
- Track analytics related to engagement, conversions, traffic, and overall campaign results.
- Prepare detailed performance reports to inform strategy adjustments.
- Collaborate closely with creative and website teams to ensure seamless campaign execution.

Required Qualifications:
- Practical experience in social media management and digital marketing is essential.
- Hands-on knowledge of Meta Business Suite and Ads Manager platforms.
- Strong understanding of major social media platforms such as Facebook, Instagram, TikTok, and YouTube.
- Familiarity with paid advertising, audience targeting, campaign objectives, and budget management.
- Excellent content writing and communication skills, including caption and marketing copy creation.
- Ability to analyze data related to reach, engagement, traffic, conversions, and lead generation.
- Basic understanding of SEO principles and keyword research techniques.
- Experience using Canva or similar content/design tools for creating visual assets.
- Strong organizational skills, creativity, attention to detail, and ability to meet deadlines consistently.

This is a full-time, on-site position based in Lahore, with working hours from 6:00 PM to 5:00 AM Pakistan Time. Candidates should be prepared to work during this shift to align with company operations and campaign schedules.

House of Leads offers an opportunity to work in a dynamic environment focused on digital innovation and business growth. If you are passionate about digital marketing and social media, and possess the skills outlined above, we encourage you to apply and contribute to our expanding team.