Digital Marketing & Social Media Specialist - TJ / 1906306

Our client, Adept Pharma, is seeking a skilled Digital Marketing & Social Media Specialist based in Rawalpindi. This role focuses on managing and optimizing advertising campaigns primarily on Meta, TikTok, and Shopify platforms to boost online sales and strengthen brand presence. The specialist will be responsible for creating engaging content, analyzing campaign performance, and implementing strategies to enhance web conversions. This position does not involve team management but requires hands-on execution and continuous improvement of digital marketing efforts.

Key Responsibilities

- Manage Facebook, Instagram, and TikTok accounts by planning, creating, posting content, and engaging with audiences to foster brand loyalty.
- Develop creative content including posts, reels, short videos, and advertisements tailored to target audiences across social media platforms.
- Plan, execute, and optimize paid advertising campaigns on Meta and TikTok, ensuring efficient budget allocation and achievement of campaign objectives.
- Administer Shopify product listings, collections, promotions, and store content to maintain an attractive and user-friendly e-commerce environment.
- Implement and monitor tracking tools such as Meta Pixel and TikTok Pixel to measure advertising effectiveness and user behavior.
- Continuously improve website product pages and campaign landing pages to increase conversions and customer engagement.
- Collaborate with influencers and coordinate user-generated content to amplify brand reach and authenticity.
- Monitor advertising spend, analyze sales data, cost per purchase, and return on ad spend; prepare detailed reports highlighting campaign performance and insights.
- Utilize social media content scheduling tools to ensure consistent and timely posting across all platforms.
- Apply search engine optimization (SEO) and keyword research techniques to enhance Shopify SEO and improve online visibility.
- Customize Shopify themes and use HTML/CSS skills to improve website functionality and visual appeal.
- Create compelling social media visuals and ad creatives using graphic design software such as Adobe Photoshop and Illustrator.
- Conduct competitive research and SEO audits to identify opportunities and maintain a competitive edge in the industry.

Required Qualifications

- Minimum of two years of experience in digital marketing, social media advertising, and e-commerce platform management.
- Proficiency in managing social media advertising campaigns on Meta and TikTok.
- Strong knowledge of Shopify platform management, including product listings, promotions, and theme customization.
- Experience with tracking tools such as Meta Pixel and TikTok Pixel for performance measurement and conversion optimization.
- Solid understanding of SEO principles and keyword research to improve online store visibility.
- Competency in HTML/CSS for website customization.
- Skilled in graphic design tools like Adobe Photoshop and Illustrator to develop engaging visual content.
- Ability to analyze campaign data, generate reports, and make data-driven decisions to optimize marketing efforts.
- Excellent content creation and communication skills to engage audiences effectively.

Preferred Qualifications and Benefits

While not explicitly stated, candidates with experience in influencer collaboration and user-generated content coordination will have an advantage. The role offers an opportunity to work with a dynamic pharmaceutical brand, contributing directly to its digital growth and online sales success. This position is ideal for self-motivated professionals who enjoy hands-on digital marketing without team management responsibilities.

This role provides a platform to apply technical skills in a fast-paced environment, focusing on innovative social media strategies and e-commerce optimization to drive measurable business results.