Digital Marketing Specialist – USA Life Insurance Campaigns

We are looking for an experienced Marketing Specialist with a strong background in managing Meta Ads and Google Ads campaigns, specifically targeting life insurance products. The ideal candidate will have expertise in lead generation strategies for insurance plans such as Term Life, Whole Life, Final Expense, and related offerings. This role requires overseeing paid advertising efforts, designing engaging marketing graphics, maintaining and updating websites, and managing daily social media activities to boost engagement and improve lead quality.

Key Responsibilities
Develop, manage, and optimize Meta Ads campaigns aimed at generating high-quality life insurance leads. Create and oversee Google Ads campaigns, including search and lead generation initiatives, ensuring they align with business goals. Monitor key performance metrics such as cost per lead, conversions, and lead quality to evaluate campaign effectiveness and make data-driven adjustments. Design marketing materials including graphics, social media posts, flyers, banners, and ad creatives that resonate with the target audience. Manage and update company websites using Wix and WordPress platforms to ensure content is current and visually appealing. Handle social media accounts by producing daily posts, captions, stories, and engaging with followers to build a strong online community. Produce tailored content for platforms such as Facebook, Instagram, and Google Business Profile. Collaborate closely with the sales team to improve lead quality and overall campaign performance. Continuously test new creatives, headlines, captions, and landing pages to enhance campaign results. Maintain a consistent and professional brand image across all marketing channels.

Required Qualifications
Proven hands-on experience running Meta Ads and Google Ads campaigns is essential. Prior experience marketing life insurance products is required to understand the nuances of the industry. Strong knowledge of lead generation campaigns and strategies tailored to insurance offerings. Proficiency in graphic design tools such as Canva, Photoshop, Illustrator, or similar software to create compelling visuals. Experience working with Wix and WordPress platforms for website management and updates. Ability to create daily social media content and manage content calendars efficiently. Excellent command of English for writing persuasive ad copy, captions, and website content. Highly creative, organized, and able to meet deadlines consistently. Strong analytical skills to assess campaign performance and implement improvements effectively.

Preferred Qualifications and Benefits
Experience with U.S. insurance marketing campaigns is highly desirable. Familiarity with marketing Term Life, Whole Life, and Final Expense insurance products will be an advantage. Skills in creating landing pages optimized for lead generation will be beneficial. Experience managing Facebook, Instagram, and Google Business pages is preferred. This is an in-person position requiring attendance at the designated work location. The role offers a competitive monthly salary ranging from Rs75,000 to Rs110,000.

We seek a creative, experienced, and results-driven professional capable of independently managing advertising campaigns, graphic design, website updates, and social media management. If you are motivated to deliver measurable results while maintaining a strong brand presence, this opportunity is an excellent fit.