Posted Jul 05, 2025 267 views
We are a fast-growing, tech-driven company based in G-8 Markaz, Islamabad, focused on delivering innovative digital solutions that drive outstanding results for our clients. We are currently looking for an experienced Digital Marketing Specialist with at least three years of proven expertise to join our team. This full-time, onsite position involves managing and optimizing performance-based advertising campaigns primarily on Google Ads and Facebook Ads platforms, playing a key role in enhancing our marketing efforts and supporting business growth.
Key Responsibilities
Plan, execute, and continuously optimize paid advertising campaigns across Google Ads—including Search, Display, and Shopping—and Facebook Ads, focusing on lead generation, conversions, and retargeting strategies. Conduct thorough keyword research, audience segmentation, and A/B testing to improve campaign performance. Monitor campaign metrics daily and make real-time adjustments to maximize return on investment (ROI). Prepare and present comprehensive analytics reports using tools such as Google Analytics and Meta Business Suite. Stay updated with the latest trends, algorithm changes, and best practices in digital marketing to maintain a competitive edge. Collaborate closely with content creators, designers, and developers to ensure that ad creatives and landing pages are aligned and optimized for conversions.
Required Qualifications
A minimum of three years’ experience in performance-driven digital marketing is essential. Demonstrated expertise in managing Google Ads campaigns, including Search, Display, Remarketing, and Shopping ads, is required. Proficiency in Facebook/Meta Ads platforms, particularly in lead generation, sales, retargeting, and custom audience creation, is necessary. Strong working knowledge of Google Analytics, Google Tag Manager, and conversion tracking setup is expected. Ability to design, analyze, and interpret campaign reports to derive actionable insights is critical. A solid understanding of basic SEO principles and Conversion Rate Optimization (CRO) techniques is important. Familiarity with key performance indicators such as CPC, CPA, CTR, and ROAS is required to effectively measure and improve campaign success.
Preferred Qualifications and Benefits
Experience with LinkedIn Ads or TikTok Ads will be considered an advantage. Familiarity with digital marketing tools like SEMrush, Ahrefs, or SimilarWeb is beneficial. Basic knowledge of content marketing and email marketing automation is a plus. We offer a competitive salary package starting at Rs200,000 per month, depending on experience. The role provides an opportunity to work in a dynamic, growth-oriented digital environment with a professional and collaborative culture. There is significant potential for career advancement and skill development within the company. This position requires onsite presence and may involve occasional travel as part of job responsibilities.
If you are passionate about digital marketing and eager to contribute to a thriving, innovative company, we invite you to apply and join our dedicated team.
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