Digital Marketing Specialist

Proweb Technologies | IT support and Software Development Services

Islamabad , Pakistan

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Posted 2 days ago 7 views Report Job

We are seeking a skilled Digital Marketing Specialist to join our team and take charge of managing our digital marketing efforts. This role involves overseeing the company’s social media presence, executing paid advertising campaigns, and creating compelling content that aligns with our brand’s objectives. The ideal candidate will be proactive, creative, and results-driven, with a strong passion for growing brands through innovative digital strategies.

Key Responsibilities

- Manage and expand the company’s social media presence across platforms including Facebook, Instagram, and LinkedIn.
- Plan, develop, and execute social media marketing campaigns to increase engagement and brand awareness.
- Create engaging social media posts, graphics, and marketing creatives that resonate with the target audience.
- Develop content ideas, captions, and campaigns consistent with the company’s brand identity and marketing goals.
- Set up, manage, monitor, and optimize Google Ads campaigns to maximize reach and conversions.
- Set up, manage, monitor, and optimize Meta Ads campaigns to drive targeted traffic and leads.
- Track campaign performance metrics and identify opportunities to improve reach, engagement, lead generation, and conversions.
- Prepare basic performance reports and effectively communicate campaign results to internal teams.
- Collaborate with design, development, and content teams as needed to ensure cohesive marketing efforts.
- Stay current with the latest digital marketing trends, advertising platforms, and industry best practices.

Required Qualifications

- Proven practical experience in digital marketing and social media management.
- Hands-on experience managing Google Ads and Meta Ads campaigns.
- Strong skills in content creation and social media management.
- Ability to design professional and engaging social media graphics.
- Good understanding of digital marketing metrics and how to analyze campaign performance.
- Excellent communication and organizational skills.
- Ability to independently manage multiple campaigns and tasks efficiently.

Preferred Qualifications

- Experience with SEO and keyword research techniques.
- Knowledge of on-page SEO and website optimization strategies.
- Familiarity with Google Analytics and Google Search Console for performance tracking.
- Proficiency with design tools such as Canva, Figma, or Adobe Creative Suite.

We are looking for a candidate who is creative, proactive, detail-oriented, and focused on delivering measurable results. A genuine interest in brand growth through digital marketing is essential.

Location: Islamabad / Onsite
Employment Type: Full-time

Candidates interested in this opportunity are encouraged to apply by submitting their CV along with a portfolio or samples of their work.