Digital Marketing Specialist

We are seeking a creative and results-oriented Digital Marketing Specialist to join our team onsite in Lahore, Pakistan. This full-time role involves managing and executing digital marketing initiatives, including paid advertising, social media management, content creation, and SEO strategies. The ideal candidate will have hands-on experience with Meta and Google Ads, be adept at creating engaging social media content such as reels and posts, and possess a strong understanding of SEO to enhance brand visibility and drive business growth. The working hours for this position are from 4:30 PM to 1:00 AM Pakistan Time, with a monthly compensation range of PKR 150,000 to 200,000, depending on experience and interview performance.

Key Responsibilities

- Plan, execute, and optimize paid advertising campaigns on Meta platforms (Facebook & Instagram) and Google Ads.
- Monitor campaign performance by analyzing key metrics and continuously optimize to improve ROI and conversion rates.
- Manage and expand the company’s social media presence across relevant platforms.
- Create engaging and visually appealing social media content, including posts, reels, stories, and other digital formats.
- Develop and implement promotional campaigns, special offers, and seasonal marketing initiatives.
- Prepare and maintain content calendars to ensure consistent and timely publishing across social channels.
- Conduct thorough keyword research and apply on-page and off-page SEO techniques.
- Track website SEO performance, identifying opportunities to increase organic traffic and improve search rankings.
- Stay informed about the latest digital marketing trends, platform updates, and emerging tools.
- Generate reports on digital marketing activities and provide actionable insights to improve future campaigns.
- Collaborate with internal teams to align marketing campaigns with overall business objectives.

Required Qualifications

- 1 to 3 years of practical experience in digital marketing or a related field.
- Strong proficiency in Meta Ads Manager and Google Ads platforms.
- Experience managing social media accounts and creating engaging digital content.
- Ability to produce creative reels, posts, stories, and promotional materials.
- Solid understanding of SEO principles, keyword research, and website optimization.
- Strong analytical skills to interpret campaign data and marketing performance.
- Creative mindset with an understanding of branding and digital content strategy.
- Ability to independently manage multiple campaigns, meet deadlines, and prioritize tasks.
- Excellent communication and organizational skills.
- Bachelor’s degree in Marketing, Business, Communications, or a related discipline is preferred.

Preferred Qualifications and Benefits

- Competitive monthly salary ranging from PKR 150,000 to 200,000, based on experience and interview outcomes.
- Opportunities for professional growth and career advancement.
- Chance to take ownership of digital marketing campaigns and strategic initiatives.
- Work in a dynamic, collaborative, and supportive environment.

If you are a creative, performance-driven digital marketer who excels at transforming ideas into engaging content and measurable results, we encourage you to apply and become a valuable part of our team.