Digital Marketing Specialist

MoneyWize Accountants & Tax Advisors

Pakistan

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Posted 2 days ago 12 views Report Job

Job Title: Digital Marketing Specialist / Social Media Marketing Specialist (Social Media & Email Marketing)
Location: Onsite – Near Valencia, Lahore
Timings: 1 PM – 9:30 PM
Job Type: Full-Time
Experience Required: 4–5 years (Experience in an accountancy firm preferred)

We are looking for a skilled Digital Marketing Specialist to lead our social media and email marketing efforts. The ideal candidate will have hands-on experience managing multiple social media platforms and executing email campaigns, particularly using Mailchimp. This role involves developing and implementing digital marketing strategies to enhance brand visibility, engage audiences, and drive customer acquisition. The position requires working onsite near Valencia, Lahore, during the specified hours.

Key Responsibilities:
- Manage and expand the company’s presence on LinkedIn, Facebook, WhatsApp Business, and other relevant platforms.
- Develop and implement monthly content calendars, ensuring the publication of engaging and relevant content.
- Professionally handle audience interactions, including comments and messages, to maintain positive engagement.
- Monitor social media trends and optimize content performance based on analytics.
- Plan and execute SEO, content marketing, email marketing campaigns, and social media strategies to improve organic reach and customer engagement.
- Manage and optimize paid digital advertising campaigns across Google Ads, Meta (Facebook/Instagram), and LinkedIn, ensuring effective budget utilization and campaign performance.
- Design and implement email marketing campaigns using Mailchimp, including audience segmentation and list management.
- Create newsletters, journals, and promotional email content aligned with brand guidelines.
- Track and analyze campaign metrics such as open rates, click-through rates (CTR), and conversions to measure effectiveness.
- Set up automated email workflows and sequences to nurture leads and maintain customer relationships.
- Ensure brand consistency across all digital channels and coordinate with design and content teams for cohesive messaging.
- Prepare detailed reports on campaign performance and provide actionable insights for continuous improvement.

Required Qualifications:
- 3 to 5 years of experience in digital marketing and social media marketing.
- Proven expertise in managing social media accounts across multiple platforms.
- Strong hands-on experience with Mailchimp or similar email marketing software.
- Good understanding of SEO, content marketing, and paid digital campaigns.
- Familiarity with design tools such as Canva and a strong design sense to create visually appealing content.
- Excellent communication and copywriting skills to craft compelling messages.
- Basic knowledge of analytics tools and reporting to evaluate campaign success.

Preferred Qualifications:
- Experience working in an accountancy firm is highly desirable and will be considered an advantage.

This is a full-time, onsite position requiring dedication to managing and growing the company’s digital footprint with a strategic and data-driven approach. If you have a passion for digital marketing and a proven track record in social media and email campaigns, this role offers an excellent opportunity to contribute to a dynamic team.