Digital Marketing Specialist

PolyUno is a dynamic company focused on creating software and digital solutions that enable organizations to grow and make a meaningful impact. We collaborate with a diverse range of clients, including large institutions, nonprofits, healthcare providers, and emerging businesses. Beyond product development, we support our clients’ growth by implementing smart, data-driven marketing strategies. As a member of our team, you will play a crucial role in driving revenue and lead generation through effective paid advertising campaigns.

Key Responsibilities:
- Plan, build, launch, and optimize paid advertising campaigns across Google Ads and Meta Ads with a strong emphasis on return on investment.
- Manage the full advertising lifecycle, including account setup, conversion tracking, creative testing, audience targeting, budget management, and ongoing performance optimization.
- Collaborate closely with design, development, and strategy teams to ensure campaigns are accurately set up, tracked, and continuously improved based on data insights.
- Create and manage high-converting search, display, shopping, and social ad campaigns.
- Conduct thorough keyword and audience research focused on buyer intent.
- Write and test compelling ad copy aimed at driving clicks and conversions.
- Implement conversion tracking using tools such as Google Tag Manager, GA4, and platform-specific pixels.
- Optimize campaigns to improve key performance metrics including ROAS (Return on Ad Spend), CPA (Cost Per Acquisition), and CTR (Click-Through Rate).
- Manage budgets and bids effectively to maximize client returns.
- Analyze campaign performance data weekly and make data-driven recommendations for improvements.
- Prepare clear and concise performance reports that outline results and next steps.
- Work with designers and developers to enhance landing page effectiveness and overall campaign success.

Required Qualifications:
- 3 to 5 years of hands-on experience managing Google Ads and Meta Ads campaigns.
- Proven ability to improve ROI and ROAS for clients through strategic campaign management.
- Strong expertise in conversion tracking and analytics setup.
- Deep understanding of keyword intent, audience segmentation, and marketing funnel stages.
- Experience conducting A/B testing on ad creatives and landing pages.
- Ability to manage multiple client accounts simultaneously.
- Excellent communication skills with the ability to clearly explain campaign results and strategies.

Preferred Qualifications and Benefits:
- Experience working with clients in the technology, nonprofit, or healthcare sectors is highly desirable.
- SEO experience is considered a bonus but is not the primary focus of this role.
- Candidates should be prepared to present a portfolio of past PPC work, including detailed explanations of how campaign performance was improved. Please note that screenshots alone are not sufficient.
- This is a full-time remote position offering a competitive salary range of 100,000 to 150,000 PKR.

Joining PolyUno means becoming part of a team dedicated to leveraging digital marketing to create measurable growth for clients across various industries. If you are passionate about paid advertising and data-driven marketing, this role offers an excellent opportunity to make a significant impact.