Digital Marketing Specialist

Weblinx Solution is seeking a motivated and skilled Digital Marketing Executive to join our dynamic team. The ideal candidate will have experience in marketing IT and software services, including websites, mobile applications, and design services. A strong practical knowledge of Meta Ads (Facebook and Instagram) is essential. This role offers an exciting opportunity to contribute to the growth of a software and IT services company by driving effective digital marketing campaigns and lead generation efforts.

Key Responsibilities:
- Develop, implement, and manage digital marketing campaigns across Meta platforms (Facebook and Instagram).
- Promote web development, mobile applications, and design services through targeted advertising strategies.
- Conduct audience research, targeting, retargeting, and performance analysis to optimize campaign results.
- Generate leads and improve campaign effectiveness through continuous monitoring and adjustment.
- Collaborate with the team to align marketing strategies with business goals.
- Analyze campaign data to provide actionable insights and recommendations.
- Maintain a results-oriented approach to meet or exceed set targets.
- Communicate effectively with internal teams and stakeholders to ensure campaign success.

Required Qualifications:
- 1 to 2 years of relevant experience in digital marketing, specifically within IT or software service sectors.
- Hands-on experience managing Meta Ads campaigns on Facebook and Instagram.
- Proven ability to market web development, mobile applications, and design services.
- Strong understanding of digital marketing strategies tailored for service-based businesses.
- Experience in lead generation and campaign optimization techniques.
- Proficient in audience targeting, retargeting, and performance analysis tools.
- Excellent communication and analytical skills.
- Demonstrated ability to work in a target-driven, results-oriented environment.

Preferred Qualifications and Benefits:
- Competitive salary range from PKR 60,000 to 100,000 based on experience and skills.
- Full-time position based in Kazimabad, Model Colony, Karachi, conveniently located near Jinnah International Airport.
- Opportunity to work with a growing team in the software and IT services industry, fostering professional growth and development.

Join Weblinx Solution to leverage your digital marketing expertise and contribute to the success of innovative IT and software service projects.