Digital Marketing Specialist

We are looking for a highly motivated Digital Marketing & Content Specialist with a strong emphasis on AI-driven strategies to independently manage and grow our digital presence across multiple platforms. The ideal candidate will be creative, hands-on, and skilled in using AI tools for content creation, SEO, research, video production, social media management, and lead generation. This role extends beyond traditional content writing, requiring the ability to rapidly produce high-quality, engaging content that attracts audiences and drives business leads.

Key Responsibilities
Develop and implement AI-driven digital content strategies specifically tailored for healthcare technology and SaaS products. Write SEO-optimized content and blogs in both English and Arabic. Create diverse social media content, including posts, carousels, reels, short videos, clips, and other promotional materials. Produce engaging short-form videos and reels in Arabic and English to support software products, campaigns, branding, and awareness initiatives. Utilize AI tools extensively for content research, ideation, writing, editing, visual and video creation, repurposing, and optimization. Manage and expand the company’s presence on LinkedIn, Facebook, Instagram, TikTok, X/Twitter, and other relevant platforms. Design and execute LinkedIn outreach campaigns to identify and generate relevant B2B leads. Support lead generation through organic social media, content marketing, SEO, LinkedIn outreach, and digital campaigns. Research trending topics, formats, hooks, sounds, content styles, and competitor activities to uncover new content opportunities. Enhance reach, engagement, followers, website traffic, and qualified leads through consistent content strategies. Create promotional content for healthcare software, including EMR/HMIS/HIS, AI products, and other technology solutions. Repurpose single pieces of content into multiple formats and platforms using AI tools. Monitor social media and SEO analytics to continuously improve content performance. Collaborate closely with Sales, Customer Success, Product, and other internal teams to stay informed about product updates, customer pain points, and marketing needs. Maintain a structured content calendar to ensure timely publishing. Stay current with the latest AI tools, digital marketing trends, social media algorithms, and content formats.

Required Qualifications
Minimum of 2 years’ experience in Digital Marketing, Content Marketing, Social Media Marketing, or a related field. Strong understanding of SEO and content marketing principles. Excellent English writing skills with Arabic content writing capability highly preferred or required. Proven experience in LinkedIn B2B outreach and lead generation. Practical skills in creating reels, short-form videos, and social media content. Proficiency with Canva and AI-assisted content creation tools. Solid knowledge of social media growth and engagement strategies. Ability to independently plan, create, publish, and analyze content performance. Strong research skills with the ability to quickly identify trends. Experience in B2B, SaaS, Healthcare IT, or Technology marketing is an advantage.

Preferred Qualifications and Benefits
The ideal candidate can confidently take a product, target audience, and objective, then independently research, create, publish, promote, analyze results, and refine strategies using AI. This individual is execution-focused, creative, data-driven, and highly comfortable with AI technologies such as ChatGPT, Gemini, Claude, and Canva AI. Experience managing multiple social media platforms professionally and a portfolio demonstrating Arabic and English reels or short-form videos is highly desirable. This position requires in-person work and offers the opportunity to be at the forefront of AI-driven digital marketing within the healthcare technology sector. Candidates should be prepared to discuss their experience with AI tools, social media management, LinkedIn outreach, and content creation during the application process.