Digital Marketing Specialist

We are seeking a skilled Digital Marketing Specialist with 2 to 3 years of experience focused on the USA marketplace. The ideal candidate will have hands-on expertise in managing product listings, executing CRM-based email marketing campaigns, coordinating inventory, and driving strategies to enhance sales and customer engagement. This role requires a detail-oriented professional who can optimize conversion rates and effectively track performance metrics to support business growth.

Key Responsibilities
- Manage product handling and listing activities, including uploading, optimizing, and updating product information.
- Develop and execute email marketing campaigns, automation flows, and newsletters to engage customers.
- Utilize CRM tools for targeted email marketing and customer segmentation.
- Coordinate inventory and monitor stock levels to ensure availability and timely updates.
- Implement Conversion Rate Optimization (CRO) techniques to improve sales performance.
- Track campaign performance and generate detailed reports to inform marketing strategies.

Required Qualifications
- 2 to 3 years of practical experience in Digital Marketing or eCommerce.
- Proven experience working with the USA market.
- Proficiency with email marketing tools and automation platforms.
- Basic knowledge of eCommerce platforms such as Shopify and WooCommerce.
- Strong analytical skills with the ability to interpret data and optimize campaigns accordingly.
- Excellent communication skills and the ability to manage multiple tasks and campaigns efficiently.

Preferred Qualifications and Benefits
- Full-time, onsite position with working days from Monday to Saturday.
- Working hours are from 9 AM to 6 PM.
- The role is based in Gulshan-e-Iqbal, Block 10.
- Monthly salary range between Rs60,000 and Rs80,000.
- Opportunity to work in a dynamic environment focused on the USA digital marketplace.

This position offers a chance to contribute directly to the growth of digital marketing efforts within a focused market segment. Candidates who are proactive, detail-oriented, and experienced in both product management and email marketing are encouraged to apply.