Digital Marketing Specialist

MoneyWize Accountants & Tax Advisors

Lahore , Pakistan

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Job Title: Digital Marketing Specialist / Social Media Marketing Specialist (Social Media & Email Marketing)
Location: Onsite – Near Valencia, Lahore
Working Hours: 1 PM – 9:30 PM
Job Type: Full-Time
Experience Required: 4–5 years (Experience in an accountancy firm preferred)

We are looking for a skilled Digital Marketing Specialist to lead and implement social media strategies, email marketing campaigns, and broader digital marketing efforts. The ideal candidate will have proven experience managing multiple social media platforms and strong proficiency in email marketing, particularly using Mailchimp. This role requires a hands-on approach to growing brand presence, engaging audiences, and driving customer acquisition through organic and paid digital channels.

Key Responsibilities
- Manage and expand the company’s presence on LinkedIn, Facebook, WhatsApp Business, and other relevant platforms.
- Develop and execute monthly content calendars, ensuring the publication of engaging and relevant content.
- Respond to comments and messages promptly, maintaining professional audience engagement.
- Monitor social media trends and optimize content performance accordingly.
- Plan and implement SEO strategies, content marketing, email campaigns, and social media initiatives to boost organic visibility and customer engagement.
- Manage and optimize paid digital advertising campaigns across Google Ads, Meta, and LinkedIn, ensuring effective budget use and campaign performance.
- Design and execute email marketing campaigns using Mailchimp, including audience segmentation and list management.
- Create newsletters, journals, and promotional email content aligned with brand messaging.
- Track and analyze campaign metrics such as open rates, click-through rates (CTR), and conversions to measure effectiveness.
- Set up automated email workflows and sequences to nurture leads and improve engagement.
- Ensure brand consistency across all digital channels.
- Collaborate closely with design and content teams to produce compelling marketing materials.
- Prepare detailed reports analyzing campaign performance and suggesting improvements.

Required Qualifications
- 3 to 5 years of experience in digital marketing and social media management.
- Proven expertise managing multiple social media platforms effectively.
- Strong hands-on experience with Mailchimp or similar email marketing software.
- Solid understanding of SEO, content marketing, and paid advertising campaigns.
- Familiarity with design tools such as Canva and a good eye for design aesthetics.
- Excellent communication and copywriting skills.
- Basic knowledge of analytics tools and reporting techniques.

Preferred Qualifications
- Experience working within an accountancy firm or a related professional services environment is highly desirable.

This is a full-time, onsite position based near Valencia, Lahore, with working hours from 1 PM to 9:30 PM. The role offers an excellent opportunity for a digital marketing professional to contribute to a growing organization by driving impactful marketing strategies and campaigns.