Posted Oct 18, 2026 15 views
Job Title: Digital Marketing Specialist / Social Media Marketing Specialist (Social Media & Email Marketing)
Location: Onsite – Near Valencia, Lahore
Timings: 1 PM – 9:30 PM
Job Type: Full-Time
Experience Required: 4–5 Years (Experience in an accountancy firm preferred)
We are looking for a skilled Digital Marketing Specialist to lead and implement our social media and email marketing efforts. The ideal candidate will have extensive experience managing multiple social media platforms and executing email marketing campaigns, particularly using Mailchimp. This role requires a proactive individual who can develop engaging content, optimize campaigns, and analyze performance to drive brand visibility and customer engagement.
Key Responsibilities:
- Manage and expand the company’s presence on LinkedIn, Facebook, WhatsApp Business, and other relevant platforms.
- Develop and implement monthly content calendars, ensuring timely publication of engaging posts.
- Respond to comments and messages professionally to maintain strong audience engagement.
- Monitor digital marketing trends and optimize content for improved performance.
- Plan and execute SEO, content marketing, email campaigns, and social media strategies to enhance organic reach and customer acquisition.
- Manage and optimize paid campaigns across Google Ads, Meta, and LinkedIn, ensuring efficient budget use and campaign effectiveness.
- Design and launch email marketing campaigns using Mailchimp, including audience segmentation and list management.
- Create newsletters, journals, and promotional email content aligned with brand messaging.
- Track and analyze campaign metrics such as open rates, click-through rates, and conversions to inform strategy adjustments.
- Set up automated email workflows and sequences to nurture leads and improve engagement.
- Ensure brand consistency across all digital channels and coordinate with design and content teams.
- Prepare detailed reports on campaign performance for management review.
Required Qualifications:
- 3–5 years of experience in digital marketing and social media management.
- Proven expertise managing multiple social media platforms effectively.
- Strong hands-on experience with Mailchimp or similar email marketing tools.
- Solid understanding of SEO, content marketing, and paid digital campaigns.
- Familiarity with design tools such as Canva and a good eye for design.
- Excellent communication and copywriting skills.
- Basic knowledge of analytics and reporting tools to measure campaign success.
Preferred Qualifications:
- Experience working within an accountancy firm is highly desirable.
This is a full-time, onsite position located near Valencia, Lahore, with working hours from 1 PM to 9:30 PM. The role offers an excellent opportunity for a digital marketing professional to contribute to a growing organization by driving impactful marketing initiatives across multiple channels.
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MoneyWize Accountants & Tax Advisors
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