Digital Marketing Specialist

BerryBoost is a NextGen IT services and solutions company dedicated to supporting global businesses, tech founders, entrepreneurs, and venture-backed startups with their software engineering needs. Specializing in providing and managing deeply vetted offshore software developers, BerryBoost offers a convenient and cost-effective approach to accelerating product development and innovation across diverse industries. The company fosters a professional, adaptable, and continuously learning work environment where team members collaborate with international stakeholders and leverage cutting-edge technologies to create impactful digital products.

We are seeking a results-driven Digital Marketing Executive to lead the planning, execution, and optimization of both paid and organic marketing campaigns across multiple platforms. This role requires ownership of campaign performance from ideation and creative development through to tracking and reporting. The ideal candidate will also utilize AI tools to enhance content creation efficiency and quality.

Key Responsibilities

- Plan, launch, and optimize paid campaigns on Meta (Facebook and Instagram), Google Ads, and LinkedIn Ads, demonstrating expertise in both paid and performance marketing strategies.
- Manage performance marketing efforts to improve key metrics such as CPA, CPL, ROAS, and conversion rates through A/B testing and budget optimization.
- Develop and execute email marketing campaigns, including newsletters, automation flows, segmentation, and nurture sequences.
- Plan and implement WhatsApp marketing initiatives, including broadcasts, catalogs, chatbots, and customer follow-ups.
- Create high-quality content such as social media posts, reels, ad creatives, copy, blogs, and email copy, leveraging AI tools for enhanced productivity.
- Manage and grow the company’s presence on LinkedIn, Facebook, Instagram, TikTok, and X, with expertise in YouTube monetization.
- Track, analyze, and report campaign performance using tools like Google Analytics (GA4), Meta Business Suite, and other dashboards.
- Set up and maintain tracking systems including Meta Pixel, UTM parameters, conversion events, and Google Tag Manager.
- Conduct competitor, trend, and audience research to identify new growth opportunities.
- Collaborate closely with sales and design teams to generate quality leads and support overall business objectives.

Required Qualifications

- Minimum of 2 years of hands-on experience in digital marketing.
- Proven track record in running paid campaigns and performance marketing with measurable results.
- Strong proficiency with Meta Ads Manager, Google Ads, and LinkedIn Campaign Manager.
- Experience using email marketing platforms such as Mailchimp, Klaviyo, HubSpot, or similar tools.
- Practical knowledge of WhatsApp Business and WhatsApp Business API marketing.
- Working familiarity with Google Analytics (GA4) and Google Tag Manager.
- Experience with Sales Navigator.
- Hands-on experience with AI content creation tools like ChatGPT, Claude, Midjourney, Canva AI, or equivalents.
- Excellent written communication and copywriting skills.
- Analytical mindset with comfort in working with data and metrics.

Preferred Qualifications

- Experience with design and scheduling tools such as Canva, CapCut, Hootsuite, Buffer, or Later.
- Basic knowledge of SEO and website optimization.
- Familiarity with CRM systems and marketing automation platforms.

This role offers an exciting opportunity to contribute to a forward-thinking company that values innovation and continuous improvement. If you are passionate about digital marketing and eager to work in a dynamic environment with global impact, BerryBoost welcomes your application.