Digital Marketing Specialist (Meta Ads, Google Ads & Social Media) | Onsite | Night Shift
collabrains
Karachi , Pakistan
Posted Oct 24, 2026 15 views
We are seeking a motivated Digital Marketing Specialist with experience in Meta Ads, Google Ads, and social media platforms to join our team full-time at our Karachi office. This role operates on a night shift from 6:00 PM to 3:00 AM and requires 6 months to 1 year of relevant experience. The ideal candidate will be responsible for managing paid campaigns, optimizing performance, and engaging directly with clients to drive successful digital marketing outcomes.
Key Responsibilities
- Plan, launch, and manage paid advertising campaigns across Meta, Google, and other social media platforms.
- Test various creatives, audience segments, and offers to identify and scale the most effective strategies.
- Monitor campaign performance closely, optimizing for cost per acquisition (CPA) and return on ad spend (ROAS), and prepare clear, concise reports for clients.
- Participate in client meetings to review campaign results, explain strategies, and recommend next steps.
- Proactively identify and approach potential new clients through cold calling, email outreach, LinkedIn, and inbound inquiries.
- Conduct sales consultations to understand client goals, budgets, and current advertising performance, then recommend appropriate services.
- Prepare proposals, manage pricing discussions, handle objections professionally, negotiate terms, and close deals.
- Collaborate with creative and development teams to ensure ads, landing pages, and tracking systems are aligned and effective.
- Maintain organized records of leads, calls, proposals, and follow-ups within the CRM system.
Required Qualifications
- Demonstrated experience managing Meta Ads and Google Ads campaigns with measurable results.
- Proven track record in selling digital marketing or advertising services.
- Strong verbal and written English communication skills, as the role involves regular calls with clients based in the US and UK.
- Solid understanding of marketing funnels, tracking mechanisms, creative testing, and key advertising metrics.
- Comfortable with cold calling, outbound prospecting, and converting inbound leads into clients.
- Skilled in handling objections and negotiating deals without making unrealistic promises.
- Highly organized, target-oriented, and consistent in follow-up activities.
Preferred Qualifications and Benefits
- Previous experience working in a digital marketing, advertising, or performance marketing agency environment.
- Familiarity with US, UK, or other English-speaking markets.
- Experience using CRM systems and online lead marketplaces to manage client relationships and sales pipelines.
- Experience managing monthly retainers and maintaining long-term client accounts.
We offer a competitive base salary complemented by commission on closed deals, providing a strong incentive to grow your earnings. You will receive warm leads from our inbound channels, ensuring you have a solid starting point rather than building your pipeline from scratch. Our in-house creative, development, and media buying teams will support your campaigns and sales efforts, allowing you to focus on strategy and client engagement. There is also significant opportunity for career growth, with potential to advance into a senior role as our team expands. This position requires on-site presence at our office located in P.E.C.H.S Block 06, Karachi.
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collabrains
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