Digital Marketing Specialist

Medicta Instruments, a CE-certified manufacturer and exporter specializing in surgical, plastic surgery, spinal, orthopedic, and dental instruments, is seeking a Digital Marketing Specialist to join their team in Sialkot. The company prides itself on producing high-quality instruments made exclusively from German or Japanese stainless steel. Medicta offers flexible shipping options and multiple payment channels to support customers globally. Their fully equipped online store enables clinics and doctors to place orders quickly and efficiently. Serving both medical professionals and distributors, Medicta provides responsive support and accessible product information through its website and email communication.

Key Responsibilities
The Digital Marketing Specialist will be responsible for planning and executing digital marketing campaigns aimed at increasing brand awareness, generating leads, and driving online sales. Daily tasks include managing social media channels, creating and optimizing online content, monitoring and analyzing website and campaign performance, and coordinating digital promotions. The role requires close collaboration with sales and operations teams to ensure marketing activities align with business objectives and maintain consistent messaging. Additionally, the specialist will stay updated on the latest digital marketing trends and recommend strategies to improve online visibility and customer engagement.

Required Qualifications
Candidates must demonstrate strong skills in digital and online marketing, particularly in campaign planning and execution. Proficiency in social media marketing is essential to manage, grow, and engage audiences across various platforms. Experience with web analytics tools to track performance, interpret data, and optimize campaigns is required. Excellent communication skills are necessary for creating clear messaging and collaborating effectively with internal teams and external partners. A bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience, is expected. Candidates should be able to work on-site in Sialkot, handle multiple projects simultaneously, and thrive in a fast-paced, detail-oriented environment.

Preferred Qualifications and Benefits
Experience in e-commerce or B2B marketing, especially within the medical devices or healthcare sectors, is advantageous. Knowledge of SEO/SEM, email marketing tools, and content management systems will be considered a plus. The role offers the opportunity to work with a reputable company known for quality products and global reach, supporting professional growth in a dynamic industry.