We are looking for a proactive and experienced Digital Marketing Lead to take full ownership of our digital marketing efforts. This role involves crafting and executing a comprehensive digital marketing strategy that aligns with business objectives, managing campaign performance, and leading a team to drive lead generation and revenue growth. The ideal candidate will bring strong expertise in SEO, paid media, content marketing, and funnel optimization, along with a proven track record of managing successful campaigns and mentoring junior team members.
Key Responsibilities
Strategy & Ownership
Develop and implement the company’s digital marketing strategy in line with overall business goals. Establish quarterly objectives, key performance indicators (KPIs), and budgets while prioritizing marketing channels effectively. Translate high-level business targets into clear, actionable, and measurable marketing plans.
Execution & Performance
Lead and oversee initiatives across SEO, paid media, content marketing, email campaigns, and funnel optimization. Launch, optimize, and scale paid advertising campaigns on platforms such as Google, LinkedIn, and Meta. Focus on conversion rate optimization (CRO) to enhance landing pages and lead generation funnels, maximizing campaign results.
Team & Process Management
Manage, mentor, and develop interns and junior marketing team members. Assign tasks, review work to ensure quality standards, and foster a collaborative environment. Work closely with designers, developers, and sales teams to maintain alignment and ensure smooth execution of marketing activities.
Analytics & Reporting
Track campaign and website performance using tools like Google Analytics 4 (GA4), advertising platforms, and CRM systems. Prepare and present detailed weekly and monthly performance reports to stakeholders. Use data-driven insights to guide decision-making and implement necessary adjustments to improve outcomes.
Required Qualifications
4 to 7 years of experience in digital marketing, preferably within IT or SaaS sectors. Proven success in owning lead generation efforts and driving key growth metrics. Strong skills in SEO, paid advertising, and funnel optimization strategies. Experience managing and mentoring junior staff or interns.
Key Performance Indicators (KPIs)
Lead generation volume and cost per lead (CPL).
Return on investment (ROI) for marketing campaigns.
Growth in organic website traffic.
Conversion rates at various stages of the marketing funnel.
Quality and timeliness of team deliverables.
This is a full-time remote position that includes an internship component. The initial contract duration is three months, with the possibility of extension based on performance and business requirements.
Skills
Job Details
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