Digital Marketing & Student Recruitment Officer

This is a full-time, on-site position based in Lahore, Pakistan, for a Digital Marketing & Student Recruitment Officer. The role involves managing various digital marketing channels and supporting student recruitment efforts. The ideal candidate will be responsible for creating engaging social media content, handling student inquiries, maintaining accurate lead records, and assisting with overall digital marketing activities. This position requires strong communication skills in both English and Urdu, basic digital marketing knowledge, and proficiency with computer applications including Canva. The role operates on a rotational shift basis and offers a competitive salary range.

Key Responsibilities

- Manage and update social media platforms by creating posts and reels to engage the target audience.
- Handle student inquiries promptly and professionally, providing accurate information and support.
- Maintain and organize lead records to ensure effective follow-up and recruitment tracking.
- Support digital marketing campaigns and recruitment activities to enhance student enrollment efforts.
- Collaborate with the marketing and recruitment teams to implement strategies and improve outreach.

Required Qualifications

- Bachelor’s degree or an equivalent relevant qualification.
- Proficient communication skills in both English and Urdu.
- Basic knowledge of digital marketing principles and tools.
- Competent computer skills, including familiarity with Canva for content creation.

Preferred Qualifications and Benefits

- Experience in social media management or student recruitment is advantageous.
- The position offers a salary range of PKR 60,000 to 80,000.
- Work schedule includes rotational shifts, providing flexibility and variety in daily tasks.

This role is ideal for candidates looking to develop their career in digital marketing and student recruitment within an educational or related sector. The position offers hands-on experience in managing digital content and interacting directly with prospective students, contributing to the growth and success of the organization.