Digital Marketing Team Lead

MCG Technologies is seeking a hands-on Digital Marketing Team Lead to join our growth and digital marketing division. This role requires a full-stack marketer who will plan and execute campaigns across web, SEO, paid media, email, and social channels. The ideal candidate will actively leverage AI tools to enhance efficiency and maintain brand visibility on search engines and AI platforms such as ChatGPT, Claude, and Perplexity. Reporting to the Head of Growth & Digital Marketing, this onsite position is based in Islamabad with working hours from 6:00 PM to 3:00 AM PKT.

Key Responsibilities

- Build and maintain websites and landing pages using WordPress, addressing broken links, on-page structure, site speed, and user experience issues.
- Conduct end-to-end SEO technical audits, develop keyword strategies, optimize on-page content, create content briefs, and manage backlink acquisition.
- Create and optimize engaging content for websites, blogs, and social media to drive conversions and audience engagement.
- Produce AI-generated videos, reels, and graphics using tools such as Sora, Runway, Higgsfield, Canva, and Midjourney to enable rapid in-house creative output.
- Collaborate with content and design teams to ensure brand consistency across all marketing collateral.
- Maintain organized digital media archives for ongoing and future campaign use.
- Manage and optimize paid media campaigns across Google Ads, Meta Ads Manager, and LinkedIn Ads, including budget allocation, A/B testing, and performance analysis.
- Plan and execute segmented email marketing campaigns using HubSpot, including nurture sequences, newsletters, and product announcements.
- Lead LinkedIn organic content creation, thought leadership positioning, and paid campaigns.
- Design and implement Account-Based Marketing (ABM) campaigns in partnership with Sales, targeting key accounts with tailored content and outreach.
- Continuously evaluate and adopt new AI tools to improve marketing output speed and quality.
- Enhance brand visibility within AI chatbots and answer engines by applying structured content and schema for Generative Engine Optimization (GEO).
- Apply AI-driven workflows across content creation, design, video production, and analytics to reduce production timelines.
- Track website traffic, conversions, and ROI using Google Analytics and other analytics tools.
- Stay updated on industry trends and algorithm changes, managing communication with stakeholders regarding campaign performance.
- Coordinate daily task allocation and quality assurance within the marketing team to ensure consistent, high-quality delivery.

Required Qualifications

- Bachelor’s or Master’s degree in Marketing, Digital Media, Business Administration, or a related field.
- Minimum of 3 years’ experience in digital marketing, including 1–2 years in a leadership or supervisory role.
- Proficient in full-stack digital marketing tasks, including website building, link fixing, email campaign management, AI video production, and paid ad launches.
- Strong expertise in SEO, SEM, PPC, content marketing, and CRM platforms, with hands-on experience running campaigns in HubSpot.
- Daily fluency with AI tools for content creation, design, video production, and research, with a demonstrated ability to quickly adopt new AI technologies.
- Working knowledge of Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) to enhance brand presence in AI-driven search results.
- Hands-on experience with Google Analytics, Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and A/B testing methodologies.
- Familiarity with design software such as Photoshop, Illustrator, Canva, and InDesign, as well as CMS platforms like WordPress.
- Strong analytical skills to interpret data and develop actionable growth strategies.
- Proven leadership, project management, and coaching abilities with excellent organizational skills.
- Excellent written and verbal communication skills, with the ability to work effectively during US shift hours (CST).

Preferred Qualifications and Benefits

- Exposure to global markets and real responsibilities that foster professional growth.
- Opportunities for skill-based career advancement supported by structured learning and mentorship programs.
- A transparent work environment with clear expectations and processes.
- A culture founded on trust, respect, and a growth-oriented mindset.
- Comprehensive benefits including health insurance, life insurance, provident fund, EOBI, leave encashment, and sponsored professional certifications.

At MCG Technologies, we are committed to building global careers through international exposure, continuous learning, and a collaborative culture that values trust, performance, and inclusion. Join us to grow professionally while contributing to impactful outcomes for our global clients and partners.