Digital Marketing Team Lead

MCG Technologies is seeking a dynamic Digital Marketing Team Lead to join our onsite team in Islamabad. Reporting to the Head of Growth & Digital Marketing, this hands-on role requires managing and executing comprehensive digital campaigns across SEO, paid media, email, social channels, and AI platforms. The ideal candidate will be responsible for driving brand visibility on search engines and AI-driven platforms like ChatGPT, Claude, and Perplexity, while coordinating daily activities within the marketing team to ensure consistent, high-quality output. This position operates on a PKT shift from 6:00 PM to 3:00 AM, aligning with US Central Standard Time.

Key Responsibilities

- Oversee website and landing page management using WordPress, addressing technical issues such as broken links, site speed, and user experience improvements.
- Conduct end-to-end SEO audits, develop keyword strategies, optimize on-page content, create content briefs, and manage backlink acquisition.
- Produce and optimize engaging content for websites, blogs, and social media channels to increase user engagement and conversions.
- Utilize AI tools (Sora, Runway, Higgsfield, Canva, Midjourney) to generate videos, reels, and graphics for rapid in-house creative production.
- Collaborate with content creators and designers to maintain brand consistency across all marketing collateral.
- Manage and optimize paid media campaigns on Google Ads, Meta Ads Manager, and LinkedIn Ads, including A/B testing and budget allocation.
- Plan and execute segmented email marketing campaigns using HubSpot, including nurture sequences, newsletters, and product announcements.
- Lead LinkedIn organic content strategy, thought leadership initiatives, and paid campaigns.
- Design and implement Account-Based Marketing (ABM) campaigns in partnership with Sales, targeting key accounts with personalized content and outreach.
- Continuously evaluate and integrate new AI tools to enhance marketing efficiency and output quality.
- Improve brand presence within AI chatbots and generative search engines by applying structured content and schema markup.
- Apply AI-driven workflows across content creation, design, video production, and data analysis to reduce production timelines.
- Monitor website traffic, conversion rates, and ROI using Google Analytics and other analytics platforms.
- Stay updated on industry trends and algorithm changes, communicating insights and campaign performance to stakeholders.
- Coordinate daily task assignments and quality assurance within the marketing team to ensure timely and effective delivery.

Required Qualifications

- Bachelor’s or Master’s degree in Marketing, Digital Media, Business Administration, or a related field.
- Minimum of 3 years’ experience in digital marketing, including 1–2 years in a leadership or supervisory role.
- Proficient in full-stack digital marketing tasks, capable of independently building web pages, fixing technical issues, running email campaigns, producing AI-generated videos, and launching paid advertisements.
- Strong expertise in SEO, SEM, PPC, content marketing, and CRM platforms, with hands-on experience managing campaigns via HubSpot.
- Daily familiarity with AI tools for content creation, design, video production, and research, with a demonstrated ability to quickly adopt new technologies.
- Working knowledge of Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) to enhance visibility in AI-driven search results.
- Advanced skills in Google Analytics, Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and A/B testing methodologies.
- Experience with design software such as Photoshop, Illustrator, Canva, and InDesign, along with CMS platforms like WordPress.
- Strong analytical skills to interpret marketing metrics and develop actionable growth strategies.
- Proven leadership, project management, and team coaching abilities with excellent organizational skills.
- Excellent written and verbal communication skills, comfortable working US shift hours.

Preferred Qualifications and Benefits

- Opportunity for global exposure with significant responsibilities.
- Career growth driven by skill development.
- Access to structured learning programs and mentorship.
- Transparent processes with clear performance expectations.
- A workplace culture founded on trust, respect, and a growth-oriented mindset.

MCG Technologies offers a comprehensive benefits package including health and life insurance, provident fund, EOBI, leave encashment, and sponsored professional certifications. We are committed to fostering professional growth through international exposure, continuous learning, and a collaborative environment that values accountability and inclusion. Join us to build a rewarding global career while making a meaningful impact for clients worldwide.