Digital Marketing & Website Executive - Hybrid

Al Madina Estate & Builder is seeking a talented and self-driven Digital Marketing & Website Executive to oversee the management of our websites, SEO initiatives, social media channels, and digital content creation. This hybrid role offers flexibility with both on-site and remote work options, tailored according to the candidate’s expertise and job requirements. Please note, this position focuses solely on digital marketing and website management and does not involve property sales or cold calling.

Key Responsibilities
- Manage and update WordPress websites to ensure content is current and engaging.
- Create, edit, publish, and optimize website content for better user experience and SEO performance.
- Conduct on-page SEO activities including keyword optimization and internal linking strategies.
- Monitor website performance using Google Search Console, GA4, and track search rankings regularly.
- Upload and optimize property listings, images, and related information on the website.
- Manage and maintain content across social media platforms such as Facebook, Instagram, TikTok, and LinkedIn.
- Design basic professional graphics using Canva or similar graphic design tools.
- Support Google Business Profile management and enhance local SEO efforts.
- Utilize AI tools like ChatGPT to improve content quality and boost productivity.
- Prepare and present regular reports on website, SEO, and social media performance metrics.
- Identify and troubleshoot website, SEO, and content-related issues while recommending improvements.

Required Qualifications
- Proven hands-on experience working with WordPress content management systems.
- Solid practical knowledge of SEO principles and best practices.
- Familiarity with Google Search Console and Google Analytics (GA4 preferred).
- Experience managing social media accounts and content strategies.
- Basic graphic design skills, particularly with Canva or equivalent tools.
- Strong written English communication skills with attention to detail.
- Ability to work independently, prioritize tasks, and meet deadlines efficiently.
- Competence in handling multiple digital marketing tasks simultaneously.

Preferred Qualifications and Benefits
Experience with Elementor page builder, Rank Math SEO plugin, Google Ads campaigns, GA4 analytics, and working on real estate websites or property portals will be considered an advantage. Familiarity with AI-driven marketing tools is also beneficial.

This is a full-time position based in Gulberg Greens, Islamabad, offering a competitive salary commensurate with skills and experience. The hybrid work model allows for a combination of on-site and remote work, providing flexibility while maintaining collaboration with the team.

Importantly, this role does not involve any cold calling or property sales targets, focusing entirely on digital marketing and website management activities. Candidates with a portfolio showcasing WordPress websites, SEO achievements, social media management, graphic design, or other relevant digital marketing projects are encouraged to apply.