Digital Media Specialist

A Lahore-based award-winning event design and production company is seeking a creative and proactive Digital Media Handler to manage and expand its social media presence. The ideal candidate will possess strong skills in content creation, graphic design, social media management, and event-related digital marketing. This role involves creating engaging content, maintaining social media pages, promoting upcoming events, and showcasing projects and event highlights to enhance the company’s digital brand.

Key Responsibilities
- Manage and maintain the company’s social media platforms daily.
- Create and design engaging posts, stories, reels, and promotional content tailored for exhibitions, conferences, corporate events, and other projects.
- Develop and execute a daily/weekly social media content calendar.
- Write compelling captions and promotional content for various social media channels.
- Plan and implement promotional campaigns for upcoming events, including event announcements, countdown posts, teaser videos, promotional reels, behind-the-scenes content, event highlights, and post-event recap videos.
- Capture event coverage through photos, videos, stories, and reels as needed.
- Edit short-form videos and produce engaging event highlight reels.
- Generate creative ideas to increase engagement, reach, followers, and overall page growth.
- Monitor social media trends and recommend new content ideas and formats.
- Ensure consistent branding across all social media platforms.
- Analyze social media performance and suggest improvements.
- Collaborate closely with the event and marketing teams to understand upcoming projects and create relevant content.
- Maintain active, professional, and visually appealing social media pages.

Required Qualifications
- 1-2 years of relevant experience in social media management or digital marketing.
- Strong knowledge of Instagram, Facebook, TikTok, LinkedIn, and other social media platforms.
- Proficiency in graphic design tools such as Canva, Photoshop, Illustrator, or similar software.
- Basic to advanced video editing skills using CapCut, Premiere Pro, or equivalent tools.
- Excellent content writing and caption-writing abilities with a creative mindset to generate fresh ideas.
- Understanding of social media algorithms, trends, hashtags, and audience engagement techniques.
- Ability to produce professional and attractive event-related content.
- Good communication and organizational skills.
- Capability to work efficiently under deadlines, especially during events.
- Ability to work independently as well as collaboratively within a team.

Preferred Qualifications and Attributes
- A passion for digital media and enthusiasm for creating innovative content.
- Up-to-date knowledge of current social media trends and best practices.
- Ability to transform ideas into visually appealing and engaging content.
- Interest in events, exhibitions, branding, and digital marketing.
- Proactive attitude with the ability to bring new ideas to the company.
- Comfortable working in a fast-paced event environment.
- Skilled at managing multiple projects and meeting deadlines.

The selected candidate will be expected to contribute significantly to content creation, daily posting, audience engagement, social media growth, event promotion and coverage, post-event highlights, and overall brand awareness. This role demands more than just posting content; it requires creative thinking, idea development, content management, and active participation in growing the company’s digital footprint.

The ideal candidate should be capable of strategizing social media activities around upcoming events, including what to post before the event, how to cover it live, what content to create during the event, and how to repurpose event material into engaging post-event content.

Additional Details
- Experience: 1-2 years
- Work Timings: 10:00 AM to 6:00 PM
- Work Days: Monday to Friday
- Work Mode: Onsite
- Location: Lahore