Digital PR Specialist

We are seeking a skilled Digital PR Specialist to join our team in Bahria Town Lahore. The ideal candidate will be responsible for securing high-quality placements on premium, authoritative websites to enhance brand visibility and online presence. This role requires excellent communication skills, the ability to build strong relationships with bloggers, publishers, and editors, and a strategic approach to negotiating placements that align with our brand goals. The position involves close collaboration with SEO and content teams to ensure effective execution of PR campaigns, tracking progress, and meeting client expectations. The working hours for this role are from 2 PM to 10 PM.

Key Responsibilities

- Identify and engage with premium, high-authority websites for PR placements that boost brand mentions and online reputation.
- Communicate directly with bloggers, publishers, website owners, and editors to negotiate article placements featuring our links and brand mentions.
- Build and maintain strong, long-term relationships with website owners and contributors to facilitate ongoing collaboration.
- Conduct outreach via email and phone calls when necessary, including direct conversations with authors, bloggers, and contributors.
- Negotiate cost-effective rates for quality website placements to maximize campaign ROI.
- Analyze potential websites based on authority, organic traffic, relevance to the brand, and spam scores to ensure high-quality placements.
- Maintain an organized database of websites, direct contacts, and pricing details for efficient campaign management.
- Collaborate closely with SEO and content teams to coordinate and implement PR campaigns effectively.
- Track all placements, monitor campaign progress, and ensure alignment with client requirements and deadlines.

Required Qualifications

- Excellent written and verbal communication skills are essential for this role.
- Proven experience in digital PR, media outreach, or a related field involving negotiation and relationship management with online publishers.
- Strong analytical skills to assess website metrics such as domain authority, traffic, and spam scores.
- Ability to manage multiple campaigns simultaneously while maintaining attention to detail.
- Comfortable making outreach calls to bloggers, authors, and website contributors as part of the negotiation process.

Preferred Qualifications and Benefits

While specific benefits are not listed, this role offers the opportunity to work in a dynamic environment with a focus on digital marketing and brand growth. The candidate will gain valuable experience working alongside SEO and content teams, contributing directly to the company’s online presence and client success.

If you are proactive, communicative, and skilled in building digital relationships, this position provides a great platform to grow your career in digital PR. The role is based in Bahria Town Lahore with working hours from 2 PM to 10 PM.