PPC Specialist - Affiliate Marketing

We are seeking a highly skilled PPC Specialist to join our dynamic team. The ideal candidate will have a deep understanding of pay-per-click advertising strategies, particularly within the affiliate marketing space, with a specialization in coupon-based promotions. As a PPC Specialist, you will play a pivotal role in driving targeted traffic, optimizing campaigns, and maximizing ROI for our affiliate partners.

Responsibilities:

1. Develop and execute PPC campaigns across various platforms (Google Ads, Bing Ads, etc.) to drive quality traffic and conversions for coupon-based promotions.

2. Conduct keyword research, ad copy creation, and ongoing optimization to improve campaign performance and maximize ROI.

3. Monitor and analyze campaign performance metrics, identify trends, and implement data-driven optimizations to achieve KPIs.

4. Collaborate with cross-functional teams including content, design, and analytics to ensure alignment of PPC strategies with overall business goals.

5. Stay updated on industry trends, best practices, and platform updates to continuously improve campaign performance and drive innovation.

Qualifications:

1. Bachelor's degree in Marketing, Business, or related field.

2. 2+ years of hands-on experience managing PPC campaigns, preferably in the affiliate marketing industry with a focus on coupon-based promotions.

3. Proficiency in Google Ads, Bing Ads, and other PPC platforms.

4. Strong analytical skills with the ability to interpret data, draw actionable insights, and optimize campaigns accordingly.

5. Excellent communication and collaboration skills with the ability to work effectively in a fast-paced, team-oriented environment.

6. Google Ads certification is a plus.

Benefits:

1. Competitive salary and performance-based bonuses.

2. Opportunities for career growth and professional development.

3. Fuel benefits