This position will be responsible for developing and implementing our social media strategy across various platforms for EcoStar & Gree Brands. Will work closely with the marketing Head to create engaging content, build brand awareness, and foster a strong online community. The ideal candidate is a creative and strategic thinker with a passion for social media trends and a proven track record of driving results.

Key Responsibilities:

Social Media Strategy:

  • Develop and execute a comprehensive social media strategy that aligns with the overall marketing goals and objectives.
  • Stay abreast of industry trends and emerging platforms to ensure our brand remains at the forefront of social media innovation.

Content Creation and Management:

  • Create and curate compelling content for all social media channels with liaison of Creative and digital agencies, including but not limited to Facebook, Instagram, Twitter, LinkedIn, and YouTube.
  • Manage the content calendar, ensuring a consistent and cohesive brand message across platforms.

Audience Engagement:

  • Build and nurture an active and engaged social media community.
  • Supervise the community Team to respond to comments, messages, and mentions.

Analytics and Reporting:

  • Monitor and analyze social media performance using relevant tools.
  • Provide regular reports on key metrics, insights, and recommendations for optimization.
  • Understanding of SEO and web traffic matrix.

Campaign Development:

  • Plan and execute social media campaigns to promote product launches, events, and other marketing initiatives.
  • Collaborate with cross-functional teams to ensure seamless integration of social media into overall marketing campaigns.


  • Master’s degree in Marketing, Communications.
  • Minimum 5 Years’ experience in Social Media Marketing.
  • In-depth knowledge of social media platforms, trends, and best practices.
  • Strong written and verbal communication skills.
  • Creative mindset with the ability to think outside the box.
  • Proficient in social media management tools and analytics.
  • Google Certifications is added advantage.

Job Details

Functional Area:
Total Positions:
1 Post
Job Shift:
First Shift (Day)
Job Type:
Job Location:
No Preference
Minimum Education:
Degree Title:
Master’s degree in Marketing, Communications.
Career Level:
Experienced Professional
5 Years - 6 Years
Apply Before:
Dec 31, 2023
Posting Date:
Nov 30, 2023

Digital World Pakistan Pvt Ltd

Electronics · 2001-2500 employees - Lahore

DWP Group is a leading provider of products, service and solutions in the field of Consumer Electronics & Technology. Globally acclaimed, highly reliable products with cutting-edge technology from the world’s best engineered companies and experts uniquely position us to deliver comprehensive solutions to our customers. Two major business divisions of DWP Group are: • Consumer Electronics (CE) Division • Technology (TECH) Division CE Division is the manufacturer, assembler, importer and distributor of “Ecostar” Audio Video & Home Appliances and “Gree” air conditioners for Pakistan. Customer-focused distribution, broad-based product lines, cutting-edge technologies, unsurpassed customer services, nationwide reach and unmatched quality are the reasons that DWP-CE Division is a “Tier One” company in the consumer electronics industry of Pakistan. TECH Division is an end-to-end IT Solutions Provider that includes in its extensive portfolio a wide range of products and offers integrated solutions that cater to: enterprise computing and storage, voice and data networks, document solutions, N-Tier software development for B2B and B2C, content management and BPM, business intelligence and technology infrastructure solutions, etc. DWP Group’s TECH Division has a successful tier 1 partnership in Pakistan with many of the global giants such as: DELL, CISCO, EMC, MICROSOFT, SAMSUNG, ORACLE, EMERSON NETWORK POWER, and XEROX. This business has steadily increased its portfolio to offer a wide range of services that include printing solutions, project management, data warehousing, architectural design, data modeling, application development, business intelligence/reporting and intelligence training.

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