Key Responsibilities
• Research and strategize paid search campaign plans.
• Manage accounts to ensure all project deliverable deadlines are met.
• Facilitate the management and growth of paid search accounts and ensure that the expectations are met.
• Analyze and report on Pay per Click campaign results and present to the client by documented report and presentations as necessary.
• Develop and maintain the understanding of marketplace dynamics and key players, and communicate to internal customers.
• Provide client feedback and work with external and internal creative resources to develop effective post-click landing experiences.
Required Experience:
• Minimum 3 years of working experience in paid search operations with an understanding of web analytics.
• Current experience managing spend of at least 10k a month
• Experienced with paid search keyword research, campaign construction, daily optimization, test plan construction, and in-depth analysis is required.
• Experienced in creating and presenting campaign reports including ROI, conversion rates, etc.
• Advanced proficiency in Microsoft Office applications especially in Microsoft Excel, and other Paid Search, Web Analytics applications.
Digitel Empire