Director Creatives & Brands

RDX Sports, based in Islamabad, Pakistan, is seeking a seasoned marketing and e-commerce leader to drive its global brand strategy and digital growth. This full-time, onsite role requires a dynamic professional to oversee multiple marketing disciplines, lead creative direction, and manage Shopify e-commerce development across international markets. The ideal candidate will play a pivotal role in aligning brand positioning with business objectives, enhancing customer experience, and expanding the company’s presence worldwide.

Key Responsibilities

Lead the global brand strategy, marketing initiatives, creative direction, e-commerce growth, and Shopify development across diverse international markets. Oversee teams responsible for creative content, paid media, organic marketing, social media, and performance marketing, ensuring cohesive execution of integrated campaigns.

Develop and implement brand positioning and marketing strategies that support business growth objectives. Drive creative campaigns including product storytelling, photography, videography, and digital content production to enhance brand visibility and engagement.

Manage paid advertising efforts on platforms such as Meta, Google, and YouTube, focusing on measurable return on investment. Oversee organic marketing activities, influencer partnerships, content planning, and community engagement to build a strong brand presence.

Lead the Shopify e-commerce and software development functions, including website optimization, technical roadmaps, integrations, and user experience improvements. Ensure alignment of Shopify priorities with commercial goals and marketing initiatives.

Drive e-commerce growth through conversion rate optimization, product merchandising, customer acquisition, and retention strategies. Collaborate closely with sales, product, and operations teams on product launches, go-to-market strategies, and international expansion plans.

Manage marketing and technology budgets, establish KPIs, and provide performance reporting and strategic recommendations to executive leadership. Recruit, develop, and lead multidisciplinary teams by defining clear roles, workflows, and accountability measures.

Identify opportunities to leverage AI-enabled marketing, automation, digital transformation, and operational efficiencies to maintain a competitive edge.

Required Qualifications

Bachelor’s or master’s degree in Marketing, Business Administration, E-Commerce, Digital Business, or a related field is required. Candidates must have completed foreign education from a reputable international university.

A minimum of 12 to 15 years of progressive experience in brand management, integrated marketing, digital commerce, or related functions is essential. At least 5 years of senior leadership experience managing multidisciplinary teams and strategic business functions is mandatory.

Proven track record working with internationally recognized brands, global product-based companies, consumer brands, or international e-commerce businesses. Demonstrated expertise in leading creative, content, paid media, organic marketing, and performance marketing teams.

Experience managing Shopify-based e-commerce operations and software development teams is required. Strong understanding of international markets, global brand positioning, e-commerce strategy, conversion optimization, and digital analytics is essential.

Ability to connect brand strategy, marketing performance, technology, and commercial growth effectively. Experience managing budgets, senior stakeholders, external agencies, and cross-functional teams is necessary.

Candidates with experience in sports, fitness, apparel, consumer products, direct-to-consumer (DTC), or international retail brands will be preferred. Availability to work onsite in Islamabad, Pakistan is mandatory.

Preferred Qualifications and Benefits

The company offers a competitive market salary along with a participatory fund. Employees benefit from fuel allowance, medical insurance, and group life insurance. Additional perks include free lunch facilities, access to panel gyms at no cost, a gym passport, and a supportive work culture focused on learning and challenging projects.

Paid time off, maternity leave, and other employee-friendly policies contribute to a balanced work-life environment. RDX Sports fosters an amazing work culture that encourages professional growth and innovation.

This role is ideal for a strategic leader passionate about sports and e-commerce, ready to make a significant impact on a global scale.