Director of Sales and Marketing - TJ / 1903522

Our client, One World Immigration, is seeking a highly skilled Director of Sales and Marketing based in Lahore. This leadership role requires expertise in cross-functional team management, digital marketing, lead generation, and CRM-driven sales strategies. The successful candidate will be responsible for building and maintaining strong customer relationships, negotiating deals, and delivering persuasive value propositions in both English and Urdu. A deep understanding of the immigration market in Pakistan, including competitor analysis and pricing strategies, is essential to sustain a competitive advantage. Integrity and ethical client engagement are paramount, as is the ability to lead multiple branches or cities with a clear vision to expand One World Immigration’s market presence.

Key Responsibilities

- Develop and execute strategic sales and marketing plans to increase market share and meet organizational goals within the immigration consultancy sector.
- Lead, mentor, and manage a diverse team of approximately 100 sales and marketing professionals across various branches or cities, promoting a culture of high performance and accountability.
- Drive revenue growth by focusing on business immigration, citizenship/residency by investment, and visit visa services tailored specifically for the Pakistani market.
- Use data-driven insights and business intelligence tools to analyze market trends, customer behavior, and competitor activities to shape effective sales strategies.
- Oversee digital marketing initiatives and lead generation campaigns to enhance customer acquisition and retention through targeted CRM platforms.
- Build and sustain strong customer relationships through effective communication, negotiation, and superior customer service in both English and Urdu.
- Collaborate with cross-functional teams to ensure alignment between marketing initiatives, sales objectives, and operational capabilities.
- Benchmark pricing and service offerings against competitors to maintain a competitive edge and optimize profitability.
- Ensure compliance with all relevant legal and ethical standards governing immigration consultancy services.
- Prepare detailed performance reports and present actionable insights to senior management to continuously improve sales and marketing efforts.
- Identify new market opportunities and service diversification options to support sustainable long-term growth.
- Foster an inclusive, collaborative team environment that encourages professional development and innovation in sales and marketing practices.

Required Qualifications

- Proven experience in sales and marketing leadership roles, preferably within the immigration consultancy or related sectors.
- Strong expertise in digital marketing, CRM systems, and lead generation strategies.
- Exceptional leadership skills with experience managing large, multi-location teams.
- Excellent communication and negotiation skills in both English and Urdu.
- In-depth knowledge of the Pakistani immigration market, including competitor landscape and pricing models.
- Demonstrated ability to develop and implement strategic sales and marketing plans that drive business growth.
- High level of integrity and commitment to ethical business practices.
- Proficiency in data analysis and business intelligence tools to inform decision-making.

Preferred Qualifications and Benefits

While specific benefits are not detailed, candidates with experience in business immigration, citizenship/residency by investment programs, and visit visa services will have a distinct advantage. The role offers the opportunity to lead a large, dynamic team and contribute significantly to the expansion of One World Immigration’s footprint in Pakistan.

This position is ideal for a strategic thinker and results-driven leader eager to make a substantial impact in the immigration consultancy industry.