DM.(ads)

Classic Programmers, a dynamic and growing software house, is seeking a skilled Digital Marketer to lead and manage our Meta advertising efforts. This role focuses on transforming our services and products into a consistent flow of qualified leads through strategic Meta (Facebook and Instagram) ad campaigns. The ideal candidate will have hands-on experience with Meta Ads and a strong analytical approach to optimize campaigns for maximum return on investment.

Key Responsibilities
- Plan, launch, and manage Meta ad campaigns across Facebook and Instagram to promote our services and products.
- Build targeted audiences, test various creatives and copy, and continuously optimize campaigns to improve cost per lead and overall ROI.
- Monitor campaign performance, generate detailed reports, and scale successful strategies to maximize impact.
- Collaborate closely with the design and content teams to develop compelling ad creatives and effective landing pages that drive conversions.

Required Qualifications
- Proven track record of running successful Meta ad campaigns with measurable results.
- Strong proficiency in using Ads Manager, Facebook Pixel, retargeting techniques, and A/B testing methodologies.
- Analytical mindset with the ability to interpret metrics and generate actionable insights from campaign data.
- Experience in marketing IT services or B2B products is highly advantageous.

Preferred Qualifications and Benefits
- Opportunity to take real ownership of the advertising budget and overall strategy, allowing for creative freedom and accountability.
- Join a results-driven team that values performance and offers room for professional growth alongside the company’s expansion.
- Location is Lahore with a flexible hybrid working arrangement available.

This position offers a unique chance to make a significant impact on Classic Programmers’ growth by driving lead generation through expertly managed Meta advertising campaigns. If you are passionate about digital marketing and ready to take ownership of a key channel, this role is an excellent fit.