CRM Campaign Analyst

Domino’s Pizza Pakistan (Hilal Retail Brands (Pvt) Limited)

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Main Accountabilities:

Establish and configure customer segmentation, triggers, tags, journeys, and both static and dynamic content within the CRM strategy,
Developing and implementing email/SMS/ WhatsApp automation strategies for multiple countries
Building and deploying automated email and omnichannel campaign journeys in the CRM platform
Developing and/or implementing AB testing strategies for email creative/ WhatsApp templates, applying learnings to future campaigns as needed
Providing regular journey performance reports to appropriate stakeholders
Testing and troubleshooting all journeys to ensure proper rendering of all campaigns
Designing and coding custom journey creative and email templates
Following the established approvals process for all designed collateral, applying changes as requested by business stakeholders, and ensuring final creative assets meet their deadline
Monitor key performance metrics, such as user open rates, click rates, frequency, and retention rates, and develop plans to address any issues.