Manager Marketing

Dr. Akbar Niazi Teaching Hospital Verified

Islamabad , Pakistan

Posted Jun 03, 2021 273 views

PKR. 125,000 - 200,000/Month

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Job Description

JOB PURPOSE:  

Manager Marketing is responsible for the marketing function at IMDC/ANTH. Responsible to creation and implementation of all elements of strategy and planning that enhances brand equity and assists IMDC/ANTH in achieving its objectives. To plan, develop, implement and measure IMDC’s marketing, communications and public relations activities, both external and internal, delivering measurable projects and campaigns on time, within budget and to a consistently high quality.

MAIN RESPONSIBILITIES & DUTIES:

  • Devising and formulating Marketing Framework for IMDC/ANTH

  • Campaign development for current and new business development prospects  

  • Responsible for all the activities related to social media marketing

  • Responsible for the event management 

  • Responsible for all the activities related to media and communications

  • Ensure effective Agency relationships 

  • Responsible for Brand Management 

  • Building brand awareness and goodwill

  • Responsible for all the activities related to Above the line Marketing

  • Responsible for all the activities related to Below the Line Marketing 

  • Preparing and managing marketing plan 

  • Stay updated with latest marketing trends and competitor activities

  • Support in the development of marketing literature, and other supporting information for existing and prospective clients.

  • Creating awareness about IMDC/ANTH and ensuring quality coverage in leading print and electronic media by deriving maximum mileage from key IMDC/ANTH events, major achievements, projects and ongoing initiatives. 

  • Forging and maintaining relations with key target media by organizing IMDC/ANTH visits and lining up press interviews of senior IMDC Organizing management.

  • Ensuring that all sort of coverage is maintained on the website & social pages.

  • Maintain social media accounts for brands, products, or services.

  • Assist in designing and developing marketing collateral and promotional materials

  • Identifying opportunities and platforms to project ANTH to strengthen awareness and derive maximum press mileage -e.g. major health seminars, conferences, or platforms to extract mileage from.

  • Monitor IMDC/ANTH website & Social Pages. Also, develop a strategy to get maximum hits.

  • Monthly activity report submission to Management.

  • Any other task assigned by the HOD / Management.

PERSONAL SPECIFICATIONS

  • Master’s degree in Management Sciences properly in Marketing 

  • 8 to 10 Years’ experience in marketing 

  • Possess Good knowledge and experience of branding 

  • Good experience of designing marketing material

  • Exceptional written and oral communications skills.

  • Good Social Media skills 

  • Good Networking and public relation skills.

  • Good negotiation skills 

  • Possess basic financial management skills 

Job Details

Functional Area:
Total Positions:
1 Post
Job Shift:
First Shift (Day)
Job Type:
Job Location:
Gender:
No Preference
Minimum Education:
Masters
Degree Title:
Master’s degree in Management Sciences properly in Marketing
Career Level:
Experienced Professional
Experience:
8 Years - 10 Years
Apply Before:
Jul 04, 2021
Posting Date:
Jun 03, 2021
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Dr. Akbar Niazi Teaching Hospital

Healthcare / Hospital / Medical · 601-1000 employees - Islamabad

Dr. Akbar Niazi Teaching Hospital (ANTH) is a 500-bedded hospital, owned by Islamabad Medical & Dental College which is affiliated with Shaheed Zulfiqar Ali Bhutto Medical University. It is aiming to be a University Hospital.

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