E-commerce Creative Strategy Specialist

Komtora, a digital agency specializing in growth, marketing, conversion optimization, creative strategy, and AI-powered marketing systems for international e-commerce brands, is seeking an E-commerce Creative Strategy Specialist. This full-time, 100% remote position based in Pakistan focuses on shaping the strategic direction of advertising creatives rather than graphic design or video editing. The specialist will determine what creative content should be produced, the messaging it should convey, the target audience, and the rationale behind its effectiveness. This role involves researching markets, competitors, customers, products, and past advertising performance to craft creative concepts that drive attention, engagement, clicks, and purchases.

Key Responsibilities

- Develop advertising concepts tailored for e-commerce brands, identifying winning creative themes, messaging directions, and strategies based on products, audiences, offers, and market positioning.
- Create strong advertising hooks and multiple marketing angles for the same product by understanding customer pain points, desires, objections, and buying motivations. Adapt messaging to various customer awareness levels and audience segments.
- Write concepts and scripts for platforms such as Meta, TikTok, YouTube Shorts, and other paid channels. Prepare detailed creative briefs for designers, video editors, and content creators, defining hooks, body content, visual direction, calls to action, offers, and psychological triggers.
- Conduct thorough competitor and ad research, analyzing competitor creatives, messaging, offers, hooks, and positioning to identify market patterns and opportunities. Stay updated on winning creative formats and advertising trends.
- Analyze advertising performance using metrics like CTR, CPC, CPA, CVR, ROAS, and hook retention to determine what works and what doesn’t. Develop new creative iterations based on data and continuously test new concepts, angles, hooks, and messaging.
- Utilize modern AI and research tools for creative, market, and customer research, copywriting, ideation, competitor and advertising analysis, and content development. Familiarity with tools such as Claude, ChatGPT, Gemini, Perplexity, Meta Ad Library, and TikTok Creative Center is highly advantageous.

Required Qualifications

- Proven experience in e-commerce advertising, creative strategy, performance marketing, copywriting, or related fields.
- Strong understanding of direct-response marketing principles and consumer psychology.
- Ability to develop multiple marketing angles for a single product and craft compelling hooks and advertising concepts.
- Skilled in competitor analysis and evaluating advertising creatives with a commercial mindset.
- Capacity to understand why an ad works beyond its visual appeal.
- Excellent English communication and writing skills.
- Self-motivated and capable of working independently in a remote environment.

Preferred Qualifications and Additional Information

- Candidates do not need graphic design or video editing skills; the focus is on strategic thinking about advertising creatives and providing clear direction to production teams.
- A portfolio showcasing advertising concepts, scripts, campaigns, creative briefs, or relevant e-commerce work is highly valued.
- Applications should include current role, years of relevant experience, examples of e-commerce ads or creative strategies, campaigns demonstrating measurable results, and availability to start.
- Generic applications without relevant examples may not be considered.

This opportunity is ideal for professionals passionate about shaping impactful e-commerce advertising strategies and leveraging data and AI tools to drive creative success in a fully remote setting.