E-commerce Executive

We are seeking a results-oriented E-commerce Executive to oversee our Shopify websites, digital advertising campaigns, social media activities, and overall online business operations. The ideal candidate will have practical experience with Shopify as well as expertise in managing Meta Ads, Google Ads, and TikTok Ads. Strong analytical abilities, excellent coordination, and problem-solving skills are essential to drive growth and optimize performance across multiple platforms.

Key Responsibilities

E-commerce & Shopify Management
- Manage and maintain multiple Shopify websites, ensuring seamless functionality and an enhanced user experience.
- Regularly update product listings, pricing, banners, homepage content, collections, and promotional offers to keep the sites fresh and engaging.
- Monitor website performance metrics to identify opportunities for improving conversion rates and increasing sales.
- Collaborate with technical teams to troubleshoot website issues and implement necessary improvements.

Digital Advertising & Performance Marketing
- Plan, execute, and optimize Meta Ads campaigns targeting the Pakistan and UAE markets.
- Manage Google Ads campaigns, including Search and Performance Max, to maximize reach and conversions.
- Develop and oversee TikTok Ads campaigns aimed at driving traffic, boosting conversions, and increasing revenue.
- Track key advertising performance indicators such as CPA, ROAS, CTR, CPC, and conversion rates.
- Analyze campaign data to implement strategies that enhance effectiveness and ROI.
- Manage advertising budgets efficiently and prepare detailed performance reports for stakeholders.

Required Qualifications
- Bachelor’s degree in Marketing, Business Administration, E-commerce, or a related field is preferred.
- Minimum of 2 years of hands-on experience in e-commerce and digital marketing.
- Proven experience managing Shopify stores with a strong understanding of platform functionalities.
- Proficiency in Meta Ads Manager, Google Ads, and TikTok Ads platforms.
- Solid grasp of performance marketing metrics, analytics, and conversion rate optimization techniques.
- Experience handling multiple websites, advertising accounts, or brands is advantageous.
- Excellent analytical, communication, organizational, and coordination skills.
- Ability to independently manage multiple tasks and meet deadlines consistently.

Preferred Qualifications and Additional Skills
- Experience with Shopify theme customization and basic troubleshooting.
- Familiarity with Google Analytics 4, Google Merchant Center, and conversion tracking tools.
- Knowledge of pixel implementation and event tracking for accurate campaign measurement.
- Strong skills in campaign reporting, budget optimization, and performance analysis.
- Ability to work effectively with creative and technical teams to align marketing efforts.
- This position requires working from the office (in-person).

This role offers an exciting opportunity to contribute to a dynamic e-commerce environment, leveraging your digital marketing expertise to drive business growth and enhance customer engagement.