E-commerce Executive

We are seeking a results-oriented E-commerce Executive to oversee and enhance our Shopify websites, digital advertising campaigns, social media activities, and overall online business operations. The ideal candidate will have practical experience with Shopify platform management and be proficient in running Meta Ads, Google Ads, and TikTok Ads campaigns. Strong analytical abilities, effective coordination, and problem-solving skills are essential to drive growth and optimize performance across multiple channels.

Key Responsibilities

E-commerce & Shopify Management
- Manage and maintain multiple Shopify websites to ensure seamless functionality and an optimized user experience.
- Update product listings, pricing, banners, homepage content, collections, and promotional offers regularly.
- Monitor website performance metrics and identify opportunities to improve conversion rates and increase sales.
- Collaborate with technical teams to troubleshoot website issues and implement necessary improvements.

Digital Advertising & Performance Marketing
- Plan, execute, and optimize Meta Ads campaigns targeting the Pakistan and UAE markets.
- Manage Google Ads campaigns, including Search and Performance Max, to maximize reach and conversions.
- Develop and oversee TikTok Ads campaigns aimed at driving traffic, conversions, and revenue growth.
- Track and analyze key advertising performance indicators such as CPA, ROAS, CTR, CPC, and conversion rates.
- Use data-driven insights to refine campaign strategies and improve overall effectiveness.
- Manage advertising budgets efficiently and prepare regular performance reports for stakeholders.

Required Qualifications
- Bachelor’s degree in Marketing, Business Administration, E-commerce, or a related field is preferred.
- Minimum of 2 years of hands-on experience in e-commerce and digital marketing roles.
- Proven experience managing Shopify stores with a focus on operational efficiency and sales growth.
- Strong knowledge and practical skills in Meta Ads Manager, Google Ads, and TikTok Ads platforms.
- Solid understanding of performance marketing metrics, analytics, and conversion rate optimization techniques.
- Experience handling multiple websites, advertising accounts, or brands is advantageous.
- Excellent analytical, communication, organizational, and coordination skills.
- Ability to independently manage multiple tasks and meet deadlines consistently.

Preferred Qualifications and Additional Skills
- Experience with Shopify theme customization and basic troubleshooting.
- Familiarity with Google Analytics 4, Google Merchant Center, and conversion tracking tools.
- Knowledge of pixel implementation and event tracking for accurate campaign measurement.
- Competence in campaign reporting, budget optimization, and performance analysis.
- Experience collaborating effectively with creative and technical teams.
- This position requires working on-site.

This role offers the opportunity to contribute significantly to the growth of our e-commerce presence by leveraging your expertise in digital marketing and Shopify management. If you are a proactive professional with a passion for driving online business success, we encourage you to apply.