E-Commerce & Growth Manager

Subhan Tex Embroidery, located in Lahore, Pakistan, is looking for a dedicated and hands-on E-Commerce & Growth Manager to lead and expand the online presence of its women’s Eastern-wear fashion brand. This full-time, on-site role requires a professional who blends a strong passion for fashion with expertise in performance-driven e-commerce. The successful candidate will take full ownership of the brand’s digital storefront and growth strategies, focusing on driving sales and enhancing the overall customer experience.

Key Responsibilities:
- Manage and optimize the Shopify online store to ensure seamless operation and an improved user experience.
- Plan, execute, and continuously optimize advertising campaigns on Meta (Facebook/Instagram) and Google Ads platforms to maximize return on investment.
- Oversee product launches and curate online collections to maintain a fresh and appealing brand presence.
- Enhance website conversion rate optimization (CRO) and refine the customer journey to increase engagement and sales.
- Implement and maintain tracking tools such as Meta Pixel, Conversions API (CAPI), Google Analytics 4 (GA4), and Google Tag Manager (GTM) for precise conversion tracking and data-driven insights.
- Analyze e-commerce data, generate comprehensive reports, and develop actionable growth strategies based on findings.
- Manage email and WhatsApp marketing campaigns to nurture customer relationships and encourage repeat purchases.
- Collaborate closely with creative, design, and content teams to ensure consistent brand messaging and visual appeal.
- Identify new opportunities to scale the business and boost online sales effectively.

Required Qualifications:
- Proven hands-on experience working with a women’s fashion or womenswear brand is essential.
- 2 to 4+ years of experience in e-commerce management, preferably within the fashion industry.
- Strong proficiency in managing and optimizing Shopify stores.
- Demonstrated expertise in running and optimizing Meta Ads and Google Ads campaigns.
- Solid understanding of analytics tools and conversion rate optimization techniques.
- Commercially minded with a data-driven approach to decision-making.
- Ability to work independently, take initiative, and assume full ownership of responsibilities.
- Experience specifically in fashion, apparel, or Eastern-wear is mandatory.

Preferred Qualifications and Benefits:
- This position is based in Lahore, Pakistan, requiring full-time, on-site commitment.
- Competitive monthly salary ranging from Rs40,000 to Rs100,000, commensurate with experience and skills.
- Opportunity to contribute significantly to the growth of a niche women’s Eastern-wear fashion brand with potential for career advancement.
- Candidates with a portfolio or examples of previous e-commerce work related to women’s fashion brands are highly encouraged to apply.
- Only applicants with relevant experience in women’s fashion e-commerce will be considered.

This role offers a unique opportunity for a motivated professional to make a meaningful impact within a growing fashion business. Candidates interested in this position should be prepared to showcase their experience and previous work in women’s fashion e-commerce.