E-Commerce Manager

We are seeking an experienced E-commerce Manager based in Pakistan to lead the US direct-to-consumer launch of a children’s apparel brand into international markets. This role involves full ownership of the brand’s online presence, including managing the Shopify storefront, marketplaces, marketing campaigns, coordinating production and shipments, and delivering performance reports. The position is full-time, remote, and requires partial overlap with US time zones. The successful candidate will report directly to the Group CEO and bring 1–2+ years of international e-commerce experience, ideally with exposure to the US market.

Key Responsibilities

- Manage the day-to-day operations of the brand’s Shopify store, including product pages, bundles, pricing, promotions, and site performance optimization.
- Oversee email and SMS marketing flows using Klaviyo, manage product reviews, and coordinate waitlists for launch drops.
- Set up and manage TikTok Shop US, and prepare the brand for expansion to Amazon US.
- Conduct A/B testing to improve store conversion rates on pages, offers, and checkout processes.
- Lead creator and influencer marketing campaigns targeting US parenting creators, tracking sales generated by each partnership.
- Plan and execute paid social media advertising tests on platforms such as Meta and TikTok, focusing on clear ROAS and CAC targets.
- Develop seasonal marketing campaigns aligned with key children’s shopping periods like back-to-school, Black Friday, Cyber Monday, and holidays.
- Collaborate with design and digital marketing teams on content creation, creative assets, and product photography.
- Coordinate with the production team in Pakistan regarding order quantities, timelines, and quality assurance.
- Manage bulk export shipments to the US 3PL warehouse, including handling export documentation.
- Maintain product compliance records for US children’s products, working closely with the compliance team.
- Address customer service escalations, returns, and reviews in coordination with the 3PL and support teams.
- Provide weekly reports on sales metrics, conversion rates, average order value, ad spend, customer acquisition cost, margin, and stock levels.
- Own the monthly sales forecast and channel profit and loss statements.

Required Qualifications

- Bachelor’s degree in Business, Marketing, E-commerce, Supply Chain, or a related field.
- 1–2+ years of practical experience managing e-commerce operations in international markets, preferably targeting US customers.
- Proven hands-on experience with Shopify, including managing apps, product pages, and promotions.
- Working knowledge of Meta and TikTok advertising platforms, email marketing, and conversion rate optimization techniques.
- Strong proficiency in Excel or Google Sheets, with the ability to work effectively with sales dashboards and data analysis.
- Excellent written and spoken English communication skills.
- Willingness to work hours that partially overlap with US time zones.

Preferred Qualifications and Benefits

- Experience in selling children’s apparel or launching new direct-to-consumer brands is advantageous.
- Familiarity with Klaviyo, TikTok Shop, or Amazon Seller Central platforms.
- Background in influencer or creator marketing within the US market.
- Knowledge of export documentation processes from Pakistan and shipping logistics to US 3PL warehouses.
- Experience selling to UK or EU customers is a plus.

Who You Are

You are a brand builder comfortable taking a product from concept to market, with a strong commercial mindset focused on conversion, margin, and return on ad spend. You are highly organized and detail-oriented, capable of collaborating with teams across Pakistan, Türkiye, and the USA.

What We Offer

- Competitive monthly salary starting at PKR 80,000.
- Remote working with flexible hours.
- Ownership of a new brand’s US launch, working directly with group leadership.
- Hands-on experience in the fast-growing US direct-to-consumer market within a multi-brand group.

Applicants are invited to submit their CV along with a brief note describing a store or channel they have launched or grown, including measurable results as a portfolio. Please include your expected salary and notice period.