E-Commerce Sales & Digital Marketing Specialist

We are looking for a commercially minded and results-driven E-commerce Sales & Digital Marketing Specialist to join a UK-based e-commerce and logistics company located in I-8, Islamabad. This full-time, on-site position offers a competitive monthly salary ranging from PKR 220,000 to 250,000. The ideal candidate will have extensive experience managing platforms such as Amazon Seller Central, TikTok Shop, Shopify, and various social media channels to drive sales, enhance brand presence, and improve online performance. This role demands a strong blend of e-commerce platform management, digital marketing expertise, content creation, and website management, with a focus on generating traffic, leads, and conversions.

Key Responsibilities
- Manage and optimize sales channels including Amazon Seller Central, TikTok Shop, Shopify, and others.
- Create, optimize, and maintain product listings with compelling titles, descriptions, images, keywords, and pricing strategies.
- Plan and execute promotions, advertising campaigns, and sales strategies to boost revenue.
- Monitor online sales, conversion rates, advertising performance, and other key commercial metrics.
- Identify opportunities to increase product visibility, customer acquisition, and overall revenue growth.
- Develop and manage the company’s presence across TikTok, Instagram, Facebook, LinkedIn, YouTube, and X.
- Plan, create, and publish engaging content to support brand awareness, lead generation, and online sales.
- Design and implement high-converting digital campaigns for products and services.
- Manage paid advertising through Google Ads, Meta Ads, Amazon Advertising, and TikTok Ads.
- Design, maintain, and optimize company websites using WordPress, Shopify, or similar platforms, ensuring responsiveness, user-friendliness, and SEO optimization.
- Apply SEO best practices to websites, product listings, and digital content.
- Utilize analytics tools such as Google Analytics, Meta Business Suite, Amazon analytics, and TikTok analytics to track performance.
- Prepare monthly reports on traffic, engagement, leads, advertising performance, conversions, and sales, providing actionable insights.
- Leverage AI tools like ChatGPT, Canva AI, Adobe Firefly, and Midjourney to enhance content creation, design, automation, and productivity.
- Collaborate with management to develop digital strategies that support commercial growth.
- Stay updated on e-commerce trends, platform updates, social media algorithms, AI technologies, and digital marketing best practices.

Required Qualifications
- Minimum of five years’ experience in e-commerce, digital marketing, social media marketing, or related commercial digital roles.
- Proven track record of generating or increasing sales through online channels.
- Hands-on experience managing Amazon Seller Central and TikTok Shop platforms.
- Experience with Shopify or other established e-commerce platforms.
- Demonstrated ability to manage social media campaigns across multiple platforms.
- Strong understanding of digital sales funnels, customer acquisition, and conversion optimization.
- Proficiency in SEO, paid advertising, and campaign performance analysis.
- Experience designing, maintaining, or managing websites using WordPress or similar CMS.
- Strong graphic design and content creation skills.
- Familiarity with AI-powered tools for content, design, automation, and productivity.
- Ability to demonstrate measurable improvements in engagement, traffic, leads, conversions, or sales.
- Excellent written and verbal communication skills in English.
- Strong organizational and time-management abilities.
- Ability to work independently, take initiative, and manage multiple projects and deadlines.
- Bachelor’s degree in Marketing, Business, E-commerce, Communications, Computer Science, or a related field is preferred.

Preferred Qualifications and Benefits
- Experience managing Amazon Advertising or sponsored product campaigns.
- Knowledge of TikTok Ads and TikTok Shop affiliate or creator programs.
- Experience selling to UK customers or working with UK-based companies.
- Understanding of e-commerce fulfillment, logistics, and order management processes.
- Experience with email marketing and CRM platforms.
- Video editing skills for social media and paid advertising.
- Product photography and product marketing experience.
- Familiarity with Google Analytics, Google Search Console, Meta Business Suite, Google Ads, and Meta Ads.
- Basic knowledge of HTML, CSS, or website development is advantageous.
- Competitive salary based on experience and skills.
- Opportunity to work with a growing UK-based e-commerce and logistics business.
- Direct influence over digital strategy, online sales, and business growth.
- Ongoing training and professional development opportunities.
- Exposure to international e-commerce markets and platforms.
- Career progression opportunities within a collaborative and supportive environment.

Candidates should submit a CV along with a brief cover letter outlining relevant experience. Examples of Amazon Seller Central accounts managed, TikTok Shop or Shopify stores worked on, campaigns that generated measurable sales or leads, improvements in revenue or advertising performance, and samples of websites, product listings, social media content, or advertising campaigns are highly encouraged. Practical experience with Amazon Seller Central, TikTok Shop, or comparable e-commerce platforms is essential for consideration.