Ecommerce Brand & Growth Manager

We are seeking an experienced and hands-on e-commerce professional to help build and grow recognized and trusted brands. This role requires full ownership of the entire customer journey—from brand positioning and content creation to advertising, website optimization, sales conversion, and fostering repeat purchases. The ideal candidate will be comfortable both developing strategic plans and executing daily operational tasks to drive measurable business growth.

Key Responsibilities

- Brand Building: Develop clear brand positioning, consistent visual identity, messaging, and customer experiences for multiple brands.
- Paid Advertising: Plan, launch, and optimize campaigns across Meta, Google, and TikTok platforms, including prospecting, retargeting, creative testing, and budget management.
- Social Media Management: Oversee relevant social channels by building content calendars, publishing consistently, engaging with customers, and growing an active community.
- Content Creation: Produce compelling product images, videos, reels, ad creatives, product descriptions, and sales copy while maintaining consistent brand quality across all content.
- AI Tools Utilization: Leverage AI for creative production, research, copywriting, video editing, automation, and faster execution, ensuring thorough quality checks.
- WordPress/WooCommerce Management: Build and enhance landing pages, product pages, and store functionality. Manage mobile usability, website speed, promotions, and checkout experience.
- Influencer Marketing: Identify suitable influencers and content creators, negotiate collaborations, manage product gifting and paid campaigns, and measure campaign results.
- Sales and Conversion Optimization: Improve offers, bundles, upselling, cross-selling, average order value, and checkout conversion. Identify and resolve barriers causing customers to abandon purchases.
- Customer Retention: Set up and manage email, SMS, or WhatsApp campaigns including abandoned cart recovery, welcome journeys, post-purchase follow-ups, and repeat-purchase initiatives.
- SEO and Product Visibility: Enhance product listings, on-page SEO, Google Merchant Center, and product feed management.
- Tracking and Reporting: Establish and validate analytics, pixels, conversion tracking, and reporting systems. Provide insights on performance, areas for improvement, and investment priorities.
- Commercial Performance: Plan product launches and seasonal campaigns aligned with stock availability, product margins, and business goals, focusing on profitable growth.

Required Qualifications

- Extensive hands-on experience growing e-commerce brands, supported by a portfolio and measurable results.
- Strong expertise in Meta Ads, Google Ads, and TikTok Ads, with proven skills in branding, social media, content creation, and influencer marketing.
- Proficiency in WordPress and WooCommerce development and troubleshooting.
- Strong sales instincts and a deep understanding of customer behavior.
- Ability to analyze key performance metrics such as customer acquisition cost, return on ad spend, conversion rate, average order value, and repeat purchase rates.
- Excellent written communication skills, attention to detail, and sound creative judgment.
- Proactive, organized, and accountable with the ability to work independently and coordinate with specialist support when necessary.

Preferred Qualifications and Benefits

- Success will be measured by consistent brand presentation, stronger content, increased qualified traffic, improved conversion rates, higher repeat customer rates, and sustainable, profitable sales growth.
- This is an in-person role offering a starting salary from Rs100,000 per month.

Candidates are encouraged to apply with their CV and portfolio, including detailed information about e-commerce brands they have worked on, their specific responsibilities, and two to three case studies demonstrating advertising spend, timeframe, and measurable results. Examples of websites, social content, and advertising creatives produced should also be included, along with availability and expected salary or monthly fee.

We are looking for a dedicated individual who can take full ownership, build strong brands, and translate ideas into tangible business outcomes.