Ecommerce Content Coordinator

Dawlance, a leading home appliance brand in Pakistan since 1980 and a key subsidiary of Beko since 2016, is seeking a dedicated Ecommerce Content Coordinator to join its Marketing Team in Karachi. With a rich legacy built on reliability and innovation, Dawlance offers a dynamic environment where talents can thrive and contribute to a sustainable future. The company’s extensive product range includes washing machines, air conditioners, microwaves, televisions, and more, supported by cutting-edge technology and research. As part of the Beko community, employees experience a culture of inclusivity, respect, and continuous growth, making it a place where careers feel like home.

Key Responsibilities

- Ensure the accuracy and completeness of product listings and content across ecommerce platforms, including the official website and various marketplaces.
- Conduct daily quality checks on these platforms to identify and promptly resolve any content errors.
- Manage product reviews on dawlance.com.pk and marketplace sites to maintain customer engagement and trust.
- Monitor the official website and marketplaces for technical issues affecting customer experience, collaborating with regional teams to implement solutions.
- Initiate and coordinate product content requirements to keep listings current and compelling.
- Identify and report bugs or potential customer experience failures to the IT maintenance team, following up to ensure timely resolution.
- Analyze daily website traffic and landing page performance to meet traffic and conversion goals.
- Plan and execute day-to-day ecommerce content updates via the Content Management System.
- Lead Live Commerce operations on official social media channels and marketplace platforms, enhancing engagement and driving sales.
- Develop structured content, discount strategies, and experiential elements to improve live show performance and customer interaction.
- Create engaging short-form video content tailored for platforms like TikTok to boost product awareness and positive engagement.
- Prepare and present detailed performance reports on Live Commerce activities and content improvements to stakeholders.
- Ensure all departmental activities comply with established systems and procedures, developing and implementing new processes as needed.
- Provide training to team members on system procedures and maintain full compliance with company standards to avoid non-conformities.

Required Qualifications

- Bachelor’s or Master’s degree in Marketing, Digital Marketing, Business Administration, or a related field.
- 3 to 5 years of relevant experience in ecommerce content management, digital marketing, product listing optimization, website management, or live commerce operations.
- Strong analytical and problem-solving abilities with proficiency in web analytics tools.
- Good understanding of SEO/SEM principles and customer experience optimization.
- Excellent attention to detail, communication, and collaboration skills.
- Familiarity with content management systems, web design, and short-form video content creation is advantageous.

Preferred Qualifications and Benefits

Dawlance, as part of Beko, offers a workplace that fosters global collaboration, meaningful impact, and innovation. Employees benefit from a culture that embraces new ideas and technologies, supports personal and professional growth, and values diversity and inclusion. The company is committed to sustainable development and creating a positive environment where every team member feels respected and supported.

Joining Dawlance means becoming part of a global community dedicated to inspiring sustainable lives in every home. The company is an equal opportunity employer, welcoming applicants regardless of race, gender, ethnicity, religion, age, disability, or any other status.

Explore the company’s culture and initiatives through their social media channels and LinkedIn Life Page to learn more about the journey and opportunities awaiting you.