Ecommerce Growth Manager

We are seeking an experienced Ecommerce Growth Manager to lead and optimize the digital growth strategy for a fast-growing ecommerce brand. This full-time remote role operates during AEST business hours and focuses on driving customer acquisition, conversion rate optimization (CRO), retention marketing, paid media, technical SEO, and overall ecommerce growth. You will work closely with company leadership to identify opportunities, enhance every stage of the customer journey, and improve performance across paid media platforms, Shopify, email marketing, and organic search. This role is ideal for an analytical marketer who thrives on turning data into revenue and understands the complete ecommerce funnel.

Key Responsibilities

- Manage Meta Ads and Google Ads accounts, including campaign strategy, audience targeting, bidding models, and testing frameworks. Upload and optimize creative assets provided by the internal team. Implement and maintain Meta Pixel, Conversion API (CAPI), and conversion tracking to improve ROAS and reduce CPA. Oversee advertising budgets and scaling decisions.

- Continuously optimize the Shopify storefront by improving landing pages, product pages, collections, checkout flows, and mobile experiences. Identify friction points through analytics and behavioral data. Implement theme-level improvements and collaborate with developers on advanced Shopify enhancements. Present data-driven growth recommendations to leadership to boost conversion rates, average order value (AOV), and customer experience.

- Lead retention marketing efforts using Klaviyo, managing customer segmentation and lifecycle campaigns. Configure automated flows such as Welcome Series, Abandoned Cart, Browse Abandonment, Post-Purchase, and Win-Back campaigns. Optimize deliverability, engagement, click-through rates, and email-attributed revenue. Develop initiatives to increase repeat purchases and customer lifetime value.

- Conduct technical SEO audits and implement improvements related to indexing, crawl health, schema markup, metadata, internal linking, site architecture, and content structure. Monitor performance using Google Search Console and GA4, identifying opportunities to increase organic search visibility and traffic.

- Monitor acquisition, conversion, retention, and SEO performance through comprehensive data analysis. Build monthly performance reports with actionable insights and translate findings into clear recommendations to improve business outcomes.

Required Qualifications

- Minimum 3 years of hands-on experience in ecommerce growth or direct-to-consumer (DTC) marketing, with proven success managing the entire ecommerce funnel from acquisition to retention.

- Strong expertise in managing Meta Ads and Google Ads, including Search, Shopping, Performance Max, Catalog Sales, Prospecting, Retargeting, and Audience Building. Deep understanding of attribution and conversion tracking.

- Extensive Shopify experience, comfortable with theme-level changes and collaborating with developers. Proven ability to improve website conversion rates through data-driven optimization.

- Hands-on experience with Klaviyo, including customer segmentation, automation flows, lifecycle campaigns, and abandoned cart programs.

- Solid knowledge of technical SEO best practices such as indexing, schema markup, site architecture, and search performance optimization.

- Proficient in analytics tools including Google Analytics 4 (GA4), Google Search Console, and ecommerce analytics platforms. Strong understanding of key ecommerce KPIs such as ROAS, MER, CPA, CAC, AOV, LTV, conversion rate, and customer retention.

- Excellent written and verbal communication skills in English, with the ability to work independently and make strategic, data-driven recommendations.

Preferred Qualifications and Benefits

- Experience editing Shopify Liquid, HTML, CSS, or JavaScript is a plus.

- Strong ecommerce UX knowledge and familiarity with tools like Hotjar, Microsoft Clarity, and Google Tag Manager.

- Understanding of AI search optimization and large language model (LLM)-driven discovery.

- Background working with DTC consumer brands, especially in lifestyle, sports, fashion, or consumer products.

- This role offers full remote work flexibility, direct collaboration with company leadership, and clear career progression opportunities into senior roles such as Head of Ecommerce, Growth Marketing Manager, Performance Marketing Lead, or Director of Growth.

If you are passionate about ecommerce growth and enjoy driving measurable business outcomes through data analysis and cross-channel optimization, we encourage you to apply and contribute to the next phase of growth for this ambitious brand.