Ecommerce Manager – (Amazon USA Marketplace)

Company Description Omfort Private Limited is a creative and technology-driven company that builds brand identities, e-commerce websites, applications, and a wide range of digital content and services. Our team works across photography, films, magazines, blogs, content writing, advertising, sales, graphic design, and technology to help brands grow.

Omfort’s technology consultants also deliver enterprise-wide business transformation and business application implementation services. With strong technical expertise and broad industry experience, we develop winning strategies and cost-effective solutions for clients across diverse industries.Role Description

We are looking for an experienced and results-driven Amazon PPC Manager specializing in the USA Marketplace to join our team full-time and work on-site at our Karachi office .

The Amazon PPC Manager will be responsible for developing, managing, and continuously optimizing Amazon Advertising campaigns to maximize sales, profitability, organic ranking, visibility, and ROAS .

The ideal candidate should have hands-on experience managing Amazon PPC accounts in the Amazon.com / USA Marketplace , with a strong understanding of Amazon's advertising ecosystem, customer search behavior, keyword strategy, bid optimization, campaign structure, and performance analytics.

You will work closely with the marketing, content, creative, and e-commerce teams to ensure PPC strategies are aligned with product positioning, listing quality, promotions, and overall brand growth objectives.Key Responsibilities

Develop and execute comprehensive Amazon PPC strategies for the USA Marketplace based on sales, profitability, and growth objectives.
Create, structure, launch, and manage Sponsored Products, Sponsored Brands, and Sponsored Display campaigns.
Conduct detailed keyword research , including high-volume, long-tail, competitor, branded, non-branded, and product-targeting opportunities.
Build effective campaign structures using Exact, Phrase, Broad, Auto, Product Targeting, and Category Targeting campaigns.
Continuously monitor and optimize ACOS, TACOS, ROAS, CTR, CVR, CPC, impressions, clicks, orders, and sales .
Manage daily and weekly budgets, bids, placement adjustments, and campaign performance .
Identify profitable search terms and convert them into targeted keywords and dedicated campaigns.
Analyze search term reports and implement negative keywords and negative product targets to reduce wasted ad spend.
Optimize bids based on keyword performance, conversion rate, profitability, competition, and sales velocity.
Identify underperforming campaigns, keywords, ASINs, and placements and implement corrective strategies.
Develop strategies to improve organic keyword ranking and overall Amazon sales , while maintaining PPC efficiency.
Analyze competitor advertising activity, keyword positioning, product targeting, and market opportunities.
Manage advertising strategies around new product launches, promotions, seasonal events, and major Amazon shopping periods .
Monitor advertising performance at the campaign, ad group, keyword, search-term, ASIN, and portfolio levels .
Maintain appropriate balance between brand defense, competitor targeting, category targeting, and customer acquisition .
Work with listing/content teams to identify opportunities where titles, bullet points, images, A+ Content, pricing, reviews, or conversion rate may be affecting PPC performance.
Prepare regular daily, weekly, and monthly PPC performance reports with actionable insights and recommendations.
Forecast advertising spend, sales, and profitability and help establish realistic PPC targets.
Use spreadsheets, dashboards, and analytics tools to identify trends and opportunities.
Stay updated with Amazon Ads features, policies, marketplace changes, advertising trends, and PPC best practices .
Collaborate with marketing, creative, content, sales, and e-commerce teams to develop integrated Amazon growth strategies.

Required Qualifications & Skills

Proven hands-on experience managing Amazon PPC campaigns for the USA Marketplace (Amazon.com) .
Strong understanding of Amazon Advertising / Amazon Ads and its campaign types.
Strong knowledge of Sponsored Products, Sponsored Brands, and Sponsored Display .
Excellent understanding of keyword research, search term analysis, bid management, campaign structuring, and budget optimization .
Experience working with ACOS, TACOS, ROAS, CTR, CPC, CVR, impressions, clicks, orders, and attributed sales .
Ability to analyze large amounts of campaign data and make data-driven optimization decisions .
Strong understanding of Amazon SEO and the relationship between PPC and organic ranking .
Experience with Auto and Manual campaigns , including keyword harvesting and negative keyword management.
Experience with product targeting / ASIN targeting and competitor targeting.
Strong Excel / Google Sheets skills, including the ability to create and analyze PPC reports and dashboards.
Strong analytical, numerical, and problem-solving skills.
Ability to identify wasted ad spend and opportunities for scaling profitable campaigns.
Strong understanding of e-commerce customer acquisition and conversion funnels .
Knowledge of digital marketing, social media marketing, and broader e-commerce marketing strategies.
Strong communication and reporting skills.
Ability to work effectively with content, design, marketing, and e-commerce teams.
Bachelor’s degree in Marketing, Business, Management, E-commerce, or a related field is preferred; equivalent practical experience will also be considered.

Preferred Experience Candidates with experience in the following will have an advantage:

Managing Amazon USA Marketplace accounts for brands or private-label businesses.
Managing substantial monthly Amazon advertising budgets.
Scaling Amazon PPC while maintaining healthy ACOS/TACOS and profitability .
Amazon product launches and PPC launch strategies.
Amazon keyword ranking and market-share growth strategies.
Competitor ASIN and product targeting.
Amazon Seller Central and Amazon Ads Console.
Amazon Brand Registry and Sponsored Brands.
Amazon promotions and seasonal advertising strategies.
PPC reporting and dashboard development.
Experience with Amazon PPC tools such as Helium 10, Jungle Scout, Data Dive, SellerApp, Perpetua, Quartile, or similar platforms .

Key Performance Indicators (KPIs) The successful candidate will be evaluated based on their ability to:

Improve ROAS and advertising profitability .
Maintain and optimize target ACOS / TACOS .
Increase Amazon attributed sales and overall revenue.
Reduce wasted advertising spend.
Improve keyword and product-targeting performance.
Increase conversion rates and CTR where PPC optimization can influence performance.
Successfully scale profitable campaigns.
Improve visibility for strategic keywords and products.
Provide accurate, actionable PPC reporting and insights.
Identify new growth opportunities within the USA Marketplace.