Posted Jan 19, 2023 203 views
Job description
We’re looking for an experienced and versatile Digital Marketing Manager who’s eager to do this and more. The ideal candidate has experience in developing and executing marketing campaigns while managing and inspiring a team. The manager should be equally proficient with day-to-day marketing activities and long-term strategizing, and strive under tight deadlines to meet the company's changing needs.
Objectives of this role
- Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
- Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration
- Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
- Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
- Partner with email, performance marketing, and web teams to design, test, and evolve lead-nurturing tactics
Responsibilities
- Help develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets
- Conceptualize and execute on multichannel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging in all channels
- Manage content and updates for customer and internal touch points, establish budget guidelines, participate in events, document business processes, and provide sales support
- Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
- Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
- Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets
Required skills and qualifications
- Proven success in developing marketing plans and campaigns marketing and digital marketing
- Excellent written and verbal communication skills
- Strong project management, multitasking, and decision-making skills
- Metrics-driven marketing mind with eye for creativity
- Experience with marketing automation and CRM tools
Preferred skills and qualifications
- Bachelor’s degree (or equivalent) in marketing, business, or related field
- Experience of online marketing and social media marketing strategy
Skills
Job Details
Edify Global Education (SMC-PRIVATE) LIMITED
Welcome to Edify Global As a provider of Education based in the United Kingdom, we utilize a modern approach to education based on the standards and qualifications of the UK, all in order to introduce students to the best education system that will improve their skills and open up new avenues for them in the future. Our courses not only improve job opportunities for the students but also act as a gateway to universities in the United Kingdom. Through our courses, you can continue your professional development and our low-cost and high-quality courses can help you with a wide range of internationally recognized qualifications. You can choose the best courses for you and your skills through contacting us or searching through the website and find out how our courses can be the best for you. We strive to learn about your education goals so that we can help you achieve them.
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